Dunkin’ Brands Group Inc., parent company of Dunkin’ Donuts and Baskin-Robbins, announced strong global expansion results in 2013 for both brands. For the full year, the company’s franchisees and licensees opened a combined total of 790 net new Dunkin’ Donuts restaurants and Baskin-Robbins shops globally. As of year-end 2013, the company has 18,249 locations worldwide.
The company also announced that in 2014, on a global basis, its franchisees and licensees plan to open 685 to 800 net new Dunkin’ Donuts and Baskin-Robbins locations.
“We are delighted with Dunkin’ Donuts’ accelerated growth across the U.S., which demonstrates ongoing strong demand for our brand, and we remain on track for a five percent net annual development rate for Dunkin’ Donuts U.S. We are especially pleased with the solid start to our development plans in California where, to date, we have executed agreements for nearly 100 traditional restaurants. Additional good news is that, in 2013, Baskin-Robbins, which has been experiencing strong growth internationally for many years, also had positive net development growth in the U.S., marking a major milestone in the turnaround of the brand domestically,” says Nigel Travis, chairman and chief executive officer, Dunkin’ Brands. “All totaled, our franchisees and licensees opened 790 net new restaurants globally in 2013, and this year we expect to open 685 to 800 net new Dunkin’ Donuts and Baskin-Robbins restaurants on a worldwide basis. We believe a major contributor to our strong year-over-year growth is the disciplined approach we consistently take to improving franchisee economics.”
In 2013, Dunkin’ Donuts opened 371 net new restaurants in the U.S., which included openings in Colorado, New York, Texas, and Utah. The company also signed multistore development agreements in more than 20 domestic markets, including Southern California; Detroit, Michigan; Reno, Nevada; Salt Lake City, Utah; and throughout Texas and Ohio, among other regions. Additionally, a new restaurant design option was unveiled, and 527 Dunkin’ Donuts restaurants were remodeled domestically last year.
In early 2013, Dunkin’ Donuts announced expansion into California and opened Southern California for franchising. Based on its initial success, the company soon extended recruitment to include California’s Central Valley and Central Coast areas. To date, the company has executed agreements to develop nearly 100 traditional restaurants in California. Dunkin’ Donuts is opening Northern California for sale, resulting in the entire state is now available for franchise development. The company believes it can eventually have 1,000 Dunkin’ Donuts locations in California.
In 2014, the company expects its franchisees to open 380 to 410 net new Dunkin’ Donuts restaurants and continues to believe that it can achieve the long term goal of more than 15,000 Dunkin’ Donuts restaurants in the U.S., almost double its present number of domestic locations.
Baskin-Robbins opened 277 net new locations outside the U.S. in 2013. It also announced franchise recruitment in South Africa and Germany and a joint venture agreement with Galadari Ice Cream company to further develop the brand in Australia. Additionally in 2013, the company signed a licensing agreement for the Philippines and nine new store development agreements for Baskin-Robbins in China, which together would add 375 new Baskin-Robbins restaurants in that country over the next 10 years.
In 2014, the company expects its franchisees and licensees to open 380 to 410 net new Dunkin’ Donut restaurants in the U.S. and 5 to 10 net new U.S. Baskin-Robbins locations in the U.S. Outside the U.S., the company expects to open 300 to 400 net new Dunkin’ Donuts and Baskin-Robbins restaurants for a worldwide total of 685 to 800 Dunkin’ Donuts and Baskin-Robbins net new restaurants in 2014.
