FlashRight recently completed a national rollout of more than 6,000 of its FlashRight Suggestive Sell Displays to Burger King, one of the world’s largest quick-service restaurant companies.
Unique for the industry, the FlashRight Suggestive Sell Displays are designed specifically for outdoor use in the drive thru at the point of purchase on the speaker post or confirmation order display. Each display slowly flashes on and off to get the customers’ attention and influences them to buy the shown product or offer. In fact, tests have shown an average increase of 40 percent on products featured on the FlashRight Suggestive Sell Displays. The patent-pending design allows for easy exchange of the promotions and the displays can be integrated with other point-of-purchase signage or used inside near the menuboard areas.
“Results from tests have proven our displays provide a dynamic, high-impact message that significantly increases impulse purchases by customers,” says Peter J. Monti, president. “We’re excited that the fast food industry is beginning to take notice of these successful results. Our displays are inexpensive, easy to install, easy to operate and creates additional revenue with a quick ROI. That’s a hard opportunity to turn down.”
FlashRight Suggestive Sell Displays also provide quick serves with the opportunity to partner with industry suppliers to create joint promotions that enhance product visibility.
The current FlashRight Suggestive Sell Displays feature red LEDs, but a yellow and full-color version will soon be available.
