For the seventh consecutive year, Domino's Pizza is teaming up with the National Fire Protection Association and its official mascot Sparky the Fire Dog to deliver fire safety messages to homes across the nation.
During Fire Prevention Week, October 5-11, participating Domino's stores in the U.S. will be reinforcing this year's Fire Prevention Week campaign theme, "Working Smoke Alarms Save Lives: Test Yours Every Month!", on top of pizza boxes.
The fliers on pizza boxes will include statistics on smoke alarms, installation tips and encourage customers to test their smoke alarms every month.
In addition, customers who order from participating Domino's stores throughout the U.S. in October may be surprised when their delivery arrives aboard a fire engine. If all the smoke alarms in the home are working, the pizza order is free. If a smoke alarm is not working, the firefighters will replace the batteries or install a fully functioning fire safety device in the home.
"Through the annual Fire Prevention Week program, our team members have a unique opportunity to educate their neighbors about fire safety," says Chris Brandon, Domino's Pizza spokesperson. "The last seven years working with the NFPA and delivering fire safety messages were very successful. We look forward to continuing the partnership in future years."
"Engaging activities are among the best ways to educate and influence people about fire safety," says Lorraine Carli, National Fire Protection Association’s vice president of outreach and advocacy. "Teaming up with Domino's Pizza presents an ideal opportunity to reinforce the importance of working smoke alarms in a way that's fun and exciting for everyone involved."
