Potbelly Sandwich Shop announced that Nebraska’s first shop, a franchise location in Omaha, will open to the public the first week in November. The shop is located in the North Park Shopping Center at 2056 N. 117th Avenue, situated near the intersection of 120th and Blondo. The neighborhood hangout will feature its warm sandwiches, made-to-order salads, hand-dipped milkshakes, and live music.

Potbelly has earned a reputation in communities across the U.S. for its food, décor, and tunes. The franchise will be owned and operated by two brothers Craig and Kendall Frantz. The Frantz brothers are Nebraska natives with close community connections and an extensive background in business management and operations.

“We are thrilled that our friends, families, and neighbors can finally enjoy Potbelly here in Omaha,” Craig Frantz says. “Our toasty warm sandwiches will be the talk of the town, now that Omaha’s new best place for lunch is ready to open.”

Regionally, Potbelly Sandwich Shops already operate in Minneapolis, Wisconsin, and Chicago.

“When people from Omaha travel to areas such as Chicago, Minneapolis, and Washington, D.C., Potbelly is always one of their must-visit destinations. I’m excited to save folks the trip and bring this incredible sandwich shop to our community,” Craig adds. “I’ve been a music lover my whole life and I’m especially looking forward to giving local musicians a place to perform for their friends and neighbors.”

Omaha’s first Potbelly Sandwich Shop will include about 25 staff members, ranging from customer service staff to managers. The restaurant will be open from 11 a.m. to 9 p.m. Sunday though Thursday, and 11 a.m. to 10 p.m. on Friday and Saturday.

“Craig, Kendall and their team are the perfect addition to the Potbelly family. We couldn’t be happier to share our mouthwatering shakes and sandwiches with our fans here in Omaha,” says Mike Walters, head of franchise development for Potbelly Sandwich Shop. “Every new sandwich shop is designed to resemble the community it resides in, and Craig and Kendall have the deep rooted community values Potbelly looks for when choosing franchise partners.”

Potbelly Sandwich Shop first opened in Chicago in 1977, and now includes more than 300 shops across the U.S. There are also 20-plus franchise shops in the U.S. and abroad, and the company is projecting more franchised shops to open in 2014.

Denise Lee Yohn: QSR's Marketing Guru, News, Sandwiches, Potbelly