Uncle Maddio’s Pizza Joint has awarded its first multiunit franchise agreement deal in the Northeast. Pittsburgh will get an Uncle Maddio’s early next year and will be the first of five Uncle Maddio’s restaurants to open in the city in the next five years.  This marks the first Pennsylvania location for the restaurant franchise.

Pittsburgh residents Gino and Molli Torriero, along with partners Jake McNary and Jason Betters, have signed the franchise agreement deal. The team is still determining the location for its first restaurant and hopes to open by in early 2015.

“When my wife and I first visited an Uncle Maddio’s we knew it was the kind of restaurant we wanted to open and it’s a perfect fit for Pittsburgh,” says Gino Torriero, Uncle Maddio’s franchisee. “The quality and taste of the pizza, along with the affordable price point, is exactly what our fellow Pittsburgh residents are looking for.”

Uncle Maddio’s offers a made-from-scratch 9-inch individual pizza with up to three toppings, baked in 6 minutes. Known for its customization, guests choose one of three crusts, including a gluten-free option, and have the choice of 48 toppings including six sauces, 27 vegetables, and 15 meats. For those with dietary restrictions or specifications, Uncle Maddio's serves up a selection of healthful options like whole wheat and gluten-free crusts, hormone-free chicken, local vegetables, Daiya vegan cheese, and organic greens. Create-your-own and signature salads and toasted panini sandwiches round out the Italian-style menu.

The Northeast expansion comes in response to the growing demand for Uncle Maddio’s locations across the country and for the growing popularity of fast-casual style pizza. Uncle Maddio’s growth is surging around the country and will double in size in 2014 and again in 2015.

“Making our first move into the Northeast is a big step for us and part of our larger national expansion plan,” says Matt Andrew, CEO of Uncle Maddio’s. “As we look to grow further, we are interested in large and small towns alike that have a strong sense of community where we can be a gathering place for friends and family.”

Denise Lee Yohn: QSR's Marketing Guru, Fast Casual, Growth, News, Pizza, Uncle Maddio's