Wild Wing Cafe has struck a chord with experienced restaurant operators in all corners of the country. The brand that lives by the motto “Hot Wings, Cold Beer, Good Times,” announced it has signed a multi-unit development deal with Dave McFarland, North Carolina-based restaurant owner and operator who plans to open four new units in Johnson City, Chattanooga, Sevierville, and Knoxville.

“Wild Wing Cafe is in a class unto itself,” says McFarland, who owns two existing units in Asheville, North Carolina and one in Knoxville, Tennessee. “The brand’s award winning food and drinks, music and inviting atmosphere are unmatched. I’m excited to give these communities a place to let loose and spend time with close family and friends.”

The four new restaurants will be joining existing locations in Knoxville and Franklin. Nationally, the brand has 37 locations based throughout the Southeast and Texas.

The brand has built its rock-solid reputation for being the liveliest neighborhood hangout throughout the United States with its blend of award-winning menu items and extraordinary musical entertainment. These unique differentiators captured the attention of McFarland who couldn’t resist the opportunity to grow the concept throughout the region. 

“Dave has shown how passionate he is about Wild Wing Cafe, and that’s exactly how we want our franchisees to feel,” says Tom Lewison, CEO and president of Wild Wing Cafe. “Our loyal fans, our employees, our franchisees, all of our stakeholders want to immerse themselves in more of Wild Wing Cafe. Over the years the brand has become infectious and irresistible. I am confident that Dave will carry on this tradition.”

In addition to the agreement with McFarland, new Wild Wing Cafe restaurants are slated to open in Georgia early next year. The forthcoming locations reflect the brand’s innovative, new restaurant prototype. 

Wild Wing Cafe’s well-crafted franchise growth plans include adding nearly 70 new restaurants during the next five years. The company projects reaching 100 units by 2018, with a focus on opening in select U.S. markets adjacent to current southeastern U.S. operations.

Denise Lee Yohn: QSR's Marketing Guru, Growth, News, Wild Wing Cafe