Bridor Inc., the baker of European bread and Viennese pastry, brings its experience to the profitable artisan bread category with the introduction of a Soft Artisan Bread line. The line, which includes 12-grain, semolina, white, and sprouted grain varieties, lets operators reach new consumers who find it difficult and messy to bite into a harder, crusty artisan bread or sandwich.

“Our new line lets customers capitalize even more on the artisan bread trend that is sweeping the country, while broadening choices in the booming sandwich breads category,” says Jean-Pierre Hyacinthe, vice president of innovation and development for Bridor North America.  “We’re also meeting consumer demand for natural, preservative-free, whole grain options while upholding the highest taste, appearance and quality standards that are the hallmarks of artisan baking techniques.”

The new soft breads are ideal sandwich carriers due to their balanced crust and crumb proportion that lets them retain their filling without the mess and drips. For operators who prepare sandwiches in advance, the soft artisan bread line reduces waste, as they can remain fresh for up to four days at refrigerated temperatures. They are pre-sliced, prebaked, and feature a flatter bread design that makes it easier and neater to eat as a smaller bite while being less filling. The unbleached whole grain breads are low in saturated fat and high in fiber, preservative free, artificial color/flavor free, and Kosher certified.