Ascentium Capital, a national commercial lender, announced a commitment of $250 million in capital that will benefit national and regional franchisors and franchisees.

The franchise industry is highly competitive, and franchisors can strategically leverage Ascentium’s expertise in franchise financing to drive profit, expansion, reimaging, and rebranding initiatives. The delivery of leasing, financing, and loan products through the company’s proprietary technology platform can set up franchisees for success, allowing them to finance nearly anything for their locations. “It is rewarding to see the impact of our financing programs drive the growth of franchise concepts nationwide,” says Stephen Interlicchio, senior VP of strategic services at Ascentium.

The success of a franchise rests heavily on brand identity and delivering the quality products and services associated with that brand. Ascentium’s financing programs help franchisees keep pace with technology upgrades, equipment replacement, acquisition plans, and corporate mandates. “Ascentium’s growth in this segment is propelled by the franchise industry specialization of our national sales and management team that bring over forty years of experience,” says Len Baccaro, senior VP of franchise development at Ascentium. “We are able to finance a broad array of franchise initiatives and this capital commitment helps us meet the demand for our financing.”

Ascentium Capital, as a direct lender, specializes in providing equipment financing, leasing, and working capital solutions and is ranked as the fifth largest private, independent finance company by volume in the U.S.