Cicis Rebrands Name, Logo, Store Design

On the heels of its 30th anniversary, Cicis announced that it is going “Beyond Pizza” with a refreshed brand identity.

The popular chain, with nearly 450 restaurants across the U.S., unveiled its new branding—including a clean, simple, and contemporary logo—along with its newly identified core brand positioning of “Feeding Individuality.”

The new logo, which removes the word “Pizza” from its name and adds the modifier “Beyond Pizza,” acknowledges that Cicis is not just another pizza place and serves a lot more than pizza, including salad, soup, pasta, desserts, and a fun game room experience. The logo is comprised of unique shapes of various colors converging around a central point, representing variety, as well as individuals coming together.

“Cicis believes that differences are what make life most flavorful, so the new brand positioning underscores our promise to empower individuals through the freedom of the buffet to find the tastes they love,” says CMO Sarah McAloon.

The company is also rolling out a new restaurant prototype design with its first location scheduled to open in the second quarter of 2016 and a reimaged version to open in the first quarter of 2016. Sterling Rice Group of Boulder, Colorado, assisted in the development of the new brand vision and prototype design, and Back Lot Productions of Atlanta is helping translate the design into a live restaurant.

The new design features an entirely new color palette, graphics, and restaurant layout in sync with the new brand identity. More than 20 franchise-owned restaurants and at least 10 corporate-owned locations will be built following the new prototype design in 2016–17.

“We are incredibly excited about the direction our brand is headed, not just corporately, but throughout our franchise community as well,” says Cicis CEO Darin Harris. “A great deal of time and effort went into making sure our new logo, our updated look and our new prototype fit what the brand represents. We made sure to thoroughly study Cicis history and gain insight from many of our founding franchisees so we could honor our heritage as we build out the future of the brand.”

The new logo debuted today on the rebuilt website, which features the new brand identity along with updated technology to enable greater search engine accessibility. The website’s responsive design allows for a consistent user interface on mobile platforms, which are how most of Cicis guests access the site.

Mr Gatti’s Pizza Celebrates Grand Opening of Store in Victoria, Texas

Mr Gatti’s Pizza, the beloved pizza restaurant chain, is celebrating the grand opening of its new Victoria location at 2804 N. Laurent St. with a special event on May 1 at 5 p.m. The jam-packed celebration is open to the public and will feature a ribbon-cutting ceremony with the local Chamber of Commerce, children’s entertainment with bounce houses and a […]

Wienerschnitzel Appoints Doug Koob as Chief Development Officer

Wienerschnitzel, the world’s largest hot dog concept, announced today a new addition to its executive leadership team, Doug Koob. In this new role, Koob will oversee sales and business development teams for both domestic and international growth, real estate, along with restaurant design and construction. Koob’s background of 40-plus years in the hospitality industry led […]

Daddy’s Chicken Shack Names Dave Liniger Jr. CEO

Daddy’s Chicken Shack, the quick-service concept dedicated to serving up good livin’ and better chicken, announced today two new promotions within their executive team. Tony Adams, who previously served as the Vice President and Chief of Staff for Area 15 Ventures, will now be taking on the role of President for Daddy’s Chicken Shack while […]

Abbott’s Frozen Custard Announces Opening of First Franchised Store in Texas

Abbott’s Frozen Custard, the oldest frozen custard franchise in the nation, is celebrating the grand opening of its first franchise location in the state of Texas. Located in the Dallas suburb of McKinney, at 1520 N Hardin Boulevard, it is the first of more than 100 locations throughout Texas to be opened by owner-operator Southern […]

Shake Shack Expands Partnership on Carbon Neutral Whole Milk

Neutral Foods, the first certified carbon neutral food company in the U.S, announced the expansion of its partnership with Shake Shack to supply its certified Carbon Neutral Whole Milk to over 90 Shake Shack locations in the U.S. Shake Shack is the first fast casual restaurant partner for Neutral Foods and is using Neutral Milk […]

Wendy’s Promises to Increase Access to Solar Energy for Franchisees

Wendy’s on Tuesday shared progress in sourcing renewable energy through its participation in community solar programs. Emissions reductions from these programs will advance progress against Wendy’s science-based targets to reduce absolute Scope 1 and 2 emissions by 47 percent, and Scope 3 emissions from franchisees by 47 percent per restaurant by 2030, both from a […]

Alberto Sosa Bringing Pollo Campero to Smyrna, Tennessee

Alberto Sosa, who already owns two Pollo Campero franchises in Tennessee, is bringing the Central American chicken concept to the Nashville suburb of Smyrna. With over 100 U.S. locations and another 350 worldwide, the Central American chicken franchise is growing quickly, bringing family-recipe-inspired, flavorful chicken meals to the markets it enters. Smyrna’s new Pollo Campero […]

Chick N Max Named One of the Fastest-Growing Companies in Wichita, Kanas

Chick N Max – a next generation fast casual franchise specializing in almond wood smoked chicken and wings, chef-crafted sandwiches, and fried tenders – recently landed at the top of the Wichita Business Journal’s 2024 fastest-growing companies list. The burgeoning brand secured the top spot in the annual ranking with revenue growth of 89.5% last year. “We’re absolutely […]

You might also like...

Get daily updates on quick-serve industry news, tips, and events.