Wisconsin-based Cousins Subs announced that it is joining the Milwaukee Bucks on its road to ‘Owning the Future’ as a member of the Bucks partner line up for the 2015–2016 season.

Entering into a three-year partnership, the local sub sandwich chain is a first-time sponsor of the Bucks—bringing two Milwaukee organizations together to enhance the fan experience. As part of the partnership, Cousins will feed fans local cravings at its new concession, which features a variety of select sub offerings as well as award fans with coupons during home game activities.

“As a Wisconsin-based company that was established in Milwaukee, partnering with our local sports team is an honor and investment in the communities we call home,” says Justin McCoy, vice president of marketing at Cousins Subs. “We are excited to partner with the Milwaukee Bucks and provide fans with local flavor in and outside of the arena.”

Along with in-arena vending and coupon offers, Cousins will host a social media sweepstakes providing fans with the opportunity to win exclusive Bucks prize packages as well as work with the team on a special project benefitting the Hunger Task Force—details to be announced at a later date.

“We’re thrilled to welcome Cousins Subs to the Bucks family and give our great fans yet another amenity to enjoy at the BMO Harris Bradley Center on game nights,” says Matt Pazaras, Bucks senior vice president, business development and strategy. “Cousins Subs is a hometown-brand and a perfect fit for us as we continue to strengthen our ties to the community and provide more value to our fans.”