Nekter Juice Bar, a juice concept with an array of natural, fresh, and cold-pressed juices, smoothies, coffees, and acai bowls, announced three New Year’s initiatives to inspire its fans to embrace the power of healthy living.

“21 Days of Nekter” is a new “Live Life Well” program developed to encourage people to start a new habit of healthy living by incorporating nutrient-rich Nekter juices or smoothies into their daily regimens over a 21–30-day period. The cost of the 21 juices or smoothies (16 oz.) would normally run $124.95, but Nekter Juice Bar has priced the “21 Days of Nekter” program at just $99 to help motivate people to create a new habit of eating well to live well.

Nekter fans can purchase their “21 Days of Nekter” card online and then present the card at purchase at any of Nekter’s 51 U.S. locations for 21 juices or smoothies within 30 days.

“They say it takes as little as 21 days to start a habit, and what better way to kick-start a healthier lifestyle than by incorporating the live enzymes and valuable nutrients found in Nekter’s juices and smoothies every day for 21 days,” says Steve Schulze, CEO of Nekter Juice Bar.

In January, Nekter Juice Bar will also introduce a new Signature Cleanse with a balance of cold-pressed juices and seasonal soups. The new cleanse provides guests with ways to proactively counteract the common struggles, which are sometimes experienced by those new to cleansing, by including more protein and fiber than a traditional all-juice cleanse to promote a sense of fullness. The new Signature Cleanse also will appeal to more experienced cleansing aficionados who want to add something new to their routine.

“Nekter’s new Signature Cleanse is perfect for those new to cleansing or those who are looking for a refreshed cleansing experience,” Schulze says. “By incorporating plant-based and nutrient-rich soups into the cleanse, our fans will feel more satiated while still benefitting from a regimen that will cleanse, rest, and repair the body without feeling deprived of food.”

The six-bottle cleanse includes two cold-pressed juices, Green Nut Milk, Activated Charcoal Lemonade, and two brand new seasonal soups, including a blend of butternut squash, carrot, and ginger and a “creamy” tomato soup. The Signature Cleanse also adds in three tea components: one to be consumed in the morning to wake the body and digestive organs, one for the evening with anti-inflammatory effects to ward off cleansing headaches and to help support rest and repair while sleeping, and an optional Green Tea for those who consume caffeine on a daily basis. The Signature Cleanse is $55 and will be available for purchase in-stores and online starting December 28.

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