A new technology partnership between SpeedLine Solutions and Chowly Inc. eliminates the time-consuming and error-prone task of re-entering orders from popular restaurant aggregator sites such as GrubHub and Eat 24, into the point of sale system.

“With Chowly, SpeedLine users can receive orders from these third-party ordering sites directly into the POS,” says Chowly Partner Brian Duncan.

Orders from third-party aggregators flow automatically into the SpeedLine POS system, and print at the appropriate kitchen printers (or on displays in the kitchen).

“Aggregator sites such as GrubHub are an important sales channel for many restaurants, especially in markets such as Chicago and New York City,” says SpeedLine Marketing Manager Jennifer Wiebe. “Though they tend to charge more than other online ordering providers, in these markets, third-party sites attract a lot of new customers.”

“Aggregator sites typically deliver orders to a tablet in the restaurant or by email,” Duncan adds. “Restaurant staff have to first notice that an order came in—not always a given on a busy nights—and then take the time to re-enter the order, hopefully without errors, into the POS.”

Chowly, instead, intercepts the order, translates it to a format the SpeedLine system can read, and delivers it directly to the POS.

“The difference,” Wiebe says, “is that orders slide right into the production schedule in the kitchen. Nothing gets missed or delayed. Customers get their deliveries faster, and labor costs drop.”

The Chowly service can be set up remotely for restaurants anywhere in North America.

News, Ordering