Top Consumer Trends News

Information Resources and The NPD Group Create New Name, Circana

Following their merger in August 2022, Information Resources, Inc. (“IRI”) and The NPD Group (“NPD”) unveiled a new combined company name and brand identity: Circana. Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, Circana provides clarity that helps clients take action and […]

Chatmeter Releases Findings Highlighting Opportunities with Online Reviews

At a time when enterprise CMOs and marketing leaders are taking a hard look at what will drive ROI, and developing strategies for growth in increasingly competitive markets and a tightening economy, the online review stands alone in its ability to impact the bottom line. Chatmeter, the only reputation management and brand intelligence company to […]

Popmenu Finds 85 Percent Plan to Celebrate Valentine’s Day

Cupid’s arrow is flying, and restaurants are ramping up for one of the busiest holidays of the year. The majority of adults ages 18 and older (85%) plan to celebrate Valentine’s Day this year, according to Popmenu’s nationwide study of 1,000 U.S. consumers in February. Of those celebrating, most (74%) plan to dine at or […]