Following their merger in August 2022, Information Resources, Inc. (“IRI”) and The NPD Group (“NPD”) unveiled a new combined company name and brand identity: Circana. Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, Circana provides clarity that helps clients take action and […]

At a time when enterprise CMOs and marketing leaders are taking a hard look at what will drive ROI, and developing strategies for growth in increasingly competitive markets and a tightening economy, the online review stands alone in its ability to impact the bottom line. Chatmeter, the only reputation management and brand intelligence company to […]

Cupid’s arrow is flying, and restaurants are ramping up for one of the busiest holidays of the year. The majority of adults ages 18 and older (85%) plan to celebrate Valentine’s Day this year, according to Popmenu’s nationwide study of 1,000 U.S. consumers in February. Of those celebrating, most (74%) plan to dine at or […]