Top Consumer Trends News

Affinity Group Shares What to Expect from Holiday Shoppers

Affinity Group, a North American-based team of professionals focused on providing the foodservice and food retail industry with sales support, planning and strategy, announced the results of their latest Thought Leadership Series Survey which focused on what we can expect from shoppers this holiday season.  Known for being a bridge to success when it comes […]

Study: Almost Half of Guests Will Order Thanksgiving Meals from Restaurants

As grocery bills continue to skyrocket, many consumers are turning to their favorite restaurants to supply their Thanksgiving dinners this year. According to Popmenu’s November 2022 survey of 1,000 U.S. consumers, 45% plan to order their entire Thanksgiving meal or various dishes from restaurants. “With grocery prices—including the cost of turkeys—reaching record highs, consumers are […]

Two in Five Customers are Tipping More in 2022

Inflation and economic uncertainty are influencing consumer spending behavior, but support for restaurants continues. Although the number of consumers who typically tip restaurant staff 20% or higher is trending down, 41% of consumers report tipping more this year than last year—and 70% expect to be extra generous with gratuities over the holidays. Popmenu, a leader […]

Popmenu Survey: Consumers Still Supporting Restaurants Despite Inflation

Despite increasing food and energy prices and tighter budgets, U.S. consumers continue to actively support local restaurants with 58% stating that they are eating restaurant food more often this year compared to 2021. Recognizing financial hardships restaurants have endured, the majority of consumers stated that they are ok with restaurants raising menu prices—though value remains […]