Top Consumer Trends News

At a time when enterprise CMOs and marketing leaders are taking a hard look at what will drive ROI, and developing strategies for growth in increasingly competitive markets and a tightening economy, the online review stands alone in its ability to impact the bottom line. Chatmeter, the only reputation management and brand intelligence company to […]

Cupid’s arrow is flying, and restaurants are ramping up for one of the busiest holidays of the year. The majority of adults ages 18 and older (85%) plan to celebrate Valentine’s Day this year, according to Popmenu’s nationwide study of 1,000 U.S. consumers in February. Of those celebrating, most (74%) plan to dine at or […]

Affinity Group, a North American-based team of professionals focused on providing the foodservice and food retail industry with sales support, planning and strategy, announced the results of their latest Thought Leadership Series Survey which focused on what we can expect from shoppers this holiday season.  Known for being a bridge to success when it comes […]

As grocery bills continue to skyrocket, many consumers are turning to their favorite restaurants to supply their Thanksgiving dinners this year. According to Popmenu’s November 2022 survey of 1,000 U.S. consumers, 45% plan to order their entire Thanksgiving meal or various dishes from restaurants. “With grocery prices—including the cost of turkeys—reaching record highs, consumers are […]

Inflation and economic uncertainty are influencing consumer spending behavior, but support for restaurants continues. Although the number of consumers who typically tip restaurant staff 20% or higher is trending down, 41% of consumers report tipping more this year than last year—and 70% expect to be extra generous with gratuities over the holidays. Popmenu, a leader […]

Despite increasing food and energy prices and tighter budgets, U.S. consumers continue to actively support local restaurants with 58% stating that they are eating restaurant food more often this year compared to 2021. Recognizing financial hardships restaurants have endured, the majority of consumers stated that they are ok with restaurants raising menu prices—though value remains […]