Why We Choose What We Choose—and the Power It Holds
Researchers from The Hartman Group suggest that by recognizing the power behind consumer choice, true innovation can result.
Domino’s Doesn’t Just Want Its Pizza to Taste Good
In the next phase of advertising for pizza company after launching its New and Improved recipe, even the look of the pizza is critical to winning over consumers.
Look Down: Do You Have a Safe Floor?
Cintas Corporation’s new Safe Floor program enables businesses to maximize the life of flooring while improving safety and image.
Generation Now!
Look out quick serves: Generation Y, aka the Millennial Generation, is coming on strong. From third-graders to grownups pushing 30, they want it their way from Burger King and every other industry player. The smart restaurants will make sure to comply, because the Millennials number 92 million, making them the largest generation in the country. […]
Marketing Health Conscious
Quick-service operators have a tough task promoting themselves in a market where consumers are increasingly concerned with keeping to a balanced diet. This year began with new healthy eating–based marketing campaigns—a renewed interest in a trend that had taken a backseat to promoting price and value for a while. While healthy eating is far from […]
Death of the Gourmet Burger?
In 2001 famed French chef Daniel Boulud rocked the restaurant world—and he did it with the most unlikely of dishes: the hamburger. Before it became a global phenomenon, the db Burger—a sirloin stuffed with braised short ribs and foie gras on a Parmesan bun that sells for a cool $32—was unlike any burger creation that […]
The Sweet Side of Asian
With its golden sponge cake outside and creamy custard inside, Delimanjoo could be the love child of the all-American Twinkie and a French cream puff. The tiny (about 0.4 ounces each) snack cakes molded in the shape of miniature ears of corn are standard street and subway station fare in South Korea where they were […]
Mass Customization
The growing demand for customization in quick-service can be attributed to consumer insistence on a “me society” and operators’ intense battle for food-share. Customization in fast food began with the burger wars. The early McDonald’s model launched a take-it-my-way attack, with a batch and bin management method of burger delivery. Archenemy Burger King countered in […]