Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report. The report highlights the brands that made the most significant media impact online between September and November. Despite declining nearly 20 percent since the summer, Starbucks still topped General Sentiment’s Impact Value rankings, more than doubling the […]
Whether you call them French fries, chips, or frites, whether they come thick-cut, crinkled, straight, or curly, fries are a staple of the American diet, most notably at quick-serve restaurants. The taste of McDonald's French fries has played a critical role in the chain's success. Fries are more profitable than hamburgers. The secret to McDonald’s […]
‘Tis the season for giving back, and companies should be prepared to lead the charge. Nearly nine in 10 consumers (89 percent) want companies to support causes this holiday season, and 78 percent want to be personally engaged in these efforts. Getting a jump on their shopping, half (49 percent) of Americans say they have […]
Although it is increasingly clear that kids influence meal purchases, what isn’t so well-known is where, what, how, and when youths and teens want to eat. A new survey of youngsters ages five to 15 reveals that kids’ favorite places to eat are home, quick-service restaurants, and school. According to research conducted by Chicago-based Y-Pulse […]
Transaction growth was 9.2 percent in September; up from August’s growth of 8.3 percent.
China leads international foodservice growth with a 13 percent improvement, which is attributed to fast food.
NPD Group research shows that c-store sales were up 11 percent in Q2 of 2010, and one expert says quick serves should take notice.
Researchers from The Hartman Group suggest that by recognizing the power behind consumer choice, true innovation can result.
In the next phase of advertising for pizza company after launching its New and Improved recipe, even the look of the pizza is critical to winning over consumers.
Cintas Corporation’s new Safe Floor program enables businesses to maximize the life of flooring while improving safety and image.
Look out quick serves: Generation Y, aka the Millennial Generation, is coming on strong. From third-graders to grownups pushing 30, they want it their way from Burger King and every other industry player. The smart restaurants will make sure to comply, because the Millennials number 92 million, making them the largest generation in the country. […]
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