Bojangles announced the signing of a multi-unit development agreement to bring 20 new restaurants to Las Vegas, as well as the development of restaurants within 10 TravelCenters of America franchise locations across Western markets. The expansion will be led by TravelCenters of America franchisee, LVP Restaurant Group, LLC, an entity of LV Petroleum, and its investment partner, Kingsbarn Realty Capital as the developer. The two entities have cultivated a highly experienced team of quick-service restaurant (QSR) operators and real estate professionals to further propel Bojangles’ growth in a key market. 

“This expansion represents an incredible opportunity to share Bojangles with the Las Vegas community. The city’s energy and unparalleled entertainment aligns with our brand’s commitment to delivering unforgettable experiences,” says Jose Armario, chief executive officer of Bojangles. “We identified the ideal partners in LVP Restaurant Group, LLC, and Kingsbarn Realty Capital, who provide local industry knowledge and an authentic passion for Bojangles. We are looking forward to serving our legendary chicken, biscuits and tea, for both Las Vegas locals and visitors alike.”

Founded by Lissette Amiel, LVP Petroleum’s executive team has over 30 years of experience in the industry. Jeanette Davis, the group’s vice president of food and franchise brands, will lead the construction and development of the new Bojangles restaurants in Las Vegas. Before joining LVP, Davis served as the director of operations of 13 different quick-service brands within 107 locations across the United States. Guy Madmen, chief operating officer; Val Amiel, chief financial officer; and Quyntyn Johnson, senior vice president of operations, will drive strategic vision, staffing, training and more for the group’s new locations.

Kingsbarn Realty Capital provides institutional and accredited investors access to an array of alternative real estate investments in the Las Vegas area. In partnership with LVP Restaurant Group, LLC, Kingsbarn will work to identify and acquire properties suitable for the new Bojangles developments. Driven by Jeff Pori, chief executive officer; Anthony Hama, managing director; and Eli Applebaum, senior strategic advisor, the firm has over $1.95 billion of assets under management, a $2 billion development pipeline, and has acquired over 270 properties within the U.S.

“To further expand our [quick-service] portfolio, we were in search of a rapidly growing brand with distinct differentiators from other concepts. It was clear Bojangles was the brand we needed,” said Jeanette Davis. “Las Vegas has a diverse and vibrant community that appreciates bold and distinctive flavors. Bojangles perfectly fits into the city’s culinary landscape and provides a delicious alternative for breakfast, lunch and dinner. We can’t wait to introduce Las Vegas to the joy and flavor that Bojangles brings, and we look forward to having the brand become an integral part of the community.”

Last month, Bojangles announced the launch of its expansion strategy, including a streamlined menu, new building design and new staffing model. The strategy was developed to simplify operations and enhance the guest experience. The brand has implemented this new strategy within seven restaurants, most recently in Lancaster, Texas; Euless, Texas; Sanford, Florida; Memphis, Tennessee; Clarksville, Arkansas; Monroe, Louisiana, and Ruston, Louisiana. 

Bojangles’ compounding success and record AUV of $2.1 million for full-size franchised restaurants has continued to position the concept for further expansion. With 37 percent of sales at company-operated restaurants coming during the breakfast daypart and a variety of prototypes with features such as its ‘Biscuit Theatre,” the brand’s key differentiators continue to attract multi-unit operators.

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