August 2012

    Wingstop poised to be the quick serve that takes wings national.
    Restaurants focused on developing healthier kids meal options.
    Condiment innovation gives guests the customization they want.
    Subway development agent explains his entrepreneurial spirit.

    Long Live the King

    Having kicked the Burger King (the mascot) to the curb, Burger King (the chain) has enlisted several A-list celebrities, from the very beautiful (Salma Hayek, David Beckham, Sofia Vergara) to the v

    Your Brand, Top of Mind

    A small pizza chain recently ran a very interesting promotion: Order your pizza in Spanish and you get it for free. Everybody seemed to have an opinion on the promotion.

    Be Seen, Not Just Heard

    By now, just about every quick-service brand and operator has figured out how critical social networking is to their business and has set about posting, tweeting, and sharing things important to th

    The Art of the LTO

    Offer a Big Mac or a Quarter Pounder to casual McDonald’s customers, and they might shrug. But offer a Shamrock Shake or a McRib, and there’s a good chance they’ll salivate.

    The Fresh Factor

    Q: How do you know when it's time to evolve your brand, and how do you determine what equity elements should be retained, re

    One to Watch: Bullritos

    Bullritos is a quick-serve Tex-Mex concept created by Russell Ybarra, owner of two Houston-based full-service chains, Gringo’s Mexican Kitchen and Jimmy Changas.