They like to say they’re “purposefully simple.”
Having kicked the Burger King (the mascot) to the curb, Burger King (the chain) has enlisted several A-list celebrities, from the very beautiful (Salma Hayek, David Beckham, Sofia Vergara) to the v
A small pizza chain recently ran a very interesting promotion: Order your pizza in Spanish and you get it for free. Everybody seemed to have an opinion on the promotion.
By now, just about every quick-service brand and operator has figured out how critical social networking is to their business and has set about posting, tweeting, and sharing things important to th
Offer a Big Mac or a Quarter Pounder to casual McDonald’s customers, and they might shrug. But offer a Shamrock Shake or a McRib, and there’s a good chance they’ll salivate.
It’s no secret that employee turnover in the foodservice industry is one of the highest in the labor force.
Q: How do you know when it's time to evolve your brand, and how do you determine what equity elements should be retained, re
Having started as a crewmember at the age of 16, Vicki Marshall has nearly 35 years of experience with Little Caesars.