Not long after it announced its French Revolution brand reimage program, casual-dining chain Mimi’s Cafe thinks it’s found the key ingredient to brand expansion.
Editor’s Note: A state Supreme Court judge in Manhattan invalidated the sugary beverage ban after this article was originally published.
Last year was marked by continued economic uncertainty, the rapid expansion of the fast-casual segment, a devastating drought, and innovative new menu items and promotions.
Aside from all being west of the Mississippi River, Denver; Waco, Texas; and Yuma, Arizona, have seemingly little in common.
Q: It’s a new year and it’s time to set marketing budgets. What are some guidelines to follow?
I love Emergen-C, the powdered vitamin supplement sold at drug stores and minimarts. When I take it, I am buying into the myth that supplements will make me healthier.
“Franchising is a great way to grow,” says Nicolas Jammet, one of the three Georgetown University graduates who founded the concept during their last year of college.
In the spirit of QSR’s Year of Women in Foodservice initiative, we’re dedicating a monthly section to recognizing the issues that affect women in foodservice and the contributions they make in