Restaurant brands often balk at licensing food products into retail. Why? Because they think it will cannibalize sales in their restaurants. But statistics show same-store sales for brands that embrace retail licensing actually grow.
Consumers are smart and understand that eating out and eating at home are totally different meal experiences. A shopper standing in front of a freezer case is going to buy a meal, side, dessert, or snack whether it carries your brand, your competitor’s, or the store’s. If they buy—and enjoy—your eat-at-home version, they’re more likely to head for your restaurant on a future eating-out occasion. In brand licensing, that’s called "bringing the consumer closer to your brand."
This is an area of growth you simply can’t afford to ignore, but you must understand the right way to do it—and that’s not easy. That’s why QSR magazine and Broad Street Licensing Group have teamed up to present this powerful and informative webinar that will help you understand exactly how to approach this crucial initiative.
Here’s what you’ll learn in the 75-minute program, led by instructor Bill Cross of the Broad Street Licensing Group:
If you are with a foodservice company and are responsible for increasing sales, you will learn from this powerful and informative program. Foodservice professionals at all levels will benefit from this program.
Purchase includes the 75-minute program.
Purchase Price: $249.00 .
Money-back Guarantee: We’re so sure this program will improve your sales, we’re offering a 100% guarantee of the purchase price. (Limit one refund per individual. Purchase price is refunded upon completion of a brief questionnaire.)
If you have questions about the program, please contact Greg Sanders at QSR magazine by email at firstname.lastname@example.org or by phone at 800-662-4834 ext 225.
To view the program, your system will need to meet the following requirements:
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