On site in Atlanta, Pizza Hut is changing the signage from Pizza Hut to “Pizza Hut Hut” at a downtown restaurant. That branding will extend to the chain’s website, social channels, and gameday email communications.
Pizza Hut is also hosting dedicated “prep rallies” for employees, which are internal training sessions that include a personalized hype video from Pittsburgh Steelers wideout and brand ambassador, JuJu Smith-Schuster.
Additionally, during Super Bowl week, a limited-edition fleet of pizza delivery vehicles, powered by Hyundai will take to the streets of Atlanta. They’ll offer “Super Bowl-level” surprises for fans, the company said.
At the Super Bowl Experience, people will have the chance to dance alongside Smith-Schuster and fellow wide receiver Antonio Brown via augmented reality and pick their favorite dance to share on social media. They can also pose with the MVP award. Pizza Hut is offering a “Let’s Make a Delivery” obstacle course for fans, too.