“Jim called me and said it’s time for us to change this paradigm of turning vegetables into meat,” Neville said in a statement. “We kicked around some ideas and landed on creating the first-ever meat carrot, or Marrot.”
Arby’s said the Marrot offers more than 70 percent of the recommended daily value of Vitamin A and packs 30 grams of protein.
“We’ve never created anything like this,” Neville added. “But most of the product development Arby’s works on is new to the industry. That’s the exciting part of this job; we’re always innovating and hungry for more knowledge.”
Taylor said Arby’s would “continue to innovate in the space of meat craft that never existed before in ways that are surprising and delicious and exceed the expectations of what you can get through a drive thru.”
“Culinary innovation is one of the key tenants of Arby’s. We test more than 1,000 menu items per year, and we remain committed to providing our guests with the highest quality meats in the industry,” he said.