Starting August 27 across the Atlanta area, Chick-fil-A will test a “totally new concept for the brand.” The chicken chain announced June 11 it’s launching Mealtime Kits at 150 restaurants, which are designed for customers to cook their own meals at home with pre-measured ingredients, available for pick-up in the drive-thru, at the front counter, or via the Chick-fil-A One app, the company said.
“Chick-fil-A will be the first in the quick service industry to offer a full meal kit offering, and customer feedback on the test will help the restaurant company decide whether to roll out the concept nationwide,” Chick-fil-A said in a release. Additionally, customers nationwide can express their interest in trying the kits by filling out an online form.
Chick-fil-A is starting with five meal kit recipes developed by company chef and Atlanta restaurateur Stuart Tracy. The test will run through November 17 with Chicken Parmesan, Chicken Enchiladas, Dijon Chicken, Pan Roasted Chicken, and Chicken Flatbread. The restaurants involved will offer two recipes at a given time and each Mealtime Kit serves two people for $15.89. It also has a “use-by” date and can be refrigerated for several days. The chicken in the kits fall into Chick-fil-A’s No Antibiotics Ever platform—a commitment the brand previously announced systemwide by 2019. All chicken in the kits are trimmed and marinated.
“We know our guests are busier than ever and need a variety of convenient dinner options. We’re excited to offer Mealtime Kits as a new way for us to serve our guests by providing fresh ingredients to enjoy a delicious meal at home,” said Michael Patrick, an innovation program lead at Chick-fil-A who is leading the Mealtime Kits effort, in a release. “We designed our offering so our guests don’t have to order ahead, subscribe to a service, or make an extra stop at the grocery store. They simply pick up a Mealtime Kit at one of our restaurants at their convenience—for example, when they’re already at a Chick-fil-A restaurant grabbing breakfast or lunch, or in the drive-thru on their way home.”
Chick-fil-A has more than 2,300 restaurants in 47 states and Washington, D.C, and reported more than $9 billion in revenue in 2017, which marked 50 consecutive years of sales growth.
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