In just five hours, KFC sold out of its new Beyond Fried Chicken. The test took place on August 27 in Atlanta. Lines wrapped around the restaurant as guests waited for the 10:30 a.m. launch.

Customers were treated to a free sample of Beyond Fried Chicken or could order a meal with the choice of nuggets or boneless wings tossed in one of three sauce options: Nashville Hot, Buffalo, or Honey BBQ. 

“The test was so successful, guests purchased in five hours the amount of Beyond Fried Chicken KFC would normally sell on average of popcorn chicken in a week,” the Louisville, Kentucky-based chain said in a statement. 

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KFC announced its partnership with Beyond Meat on August 26. The brand said it is the first national quick-service chain to test the plant-based chicken product. 

So far there are no plans to restock Beyond Fried Chicken in Atlanta. KFC is evaluating the results of the test and using customer feedback to figure out how Beyond Fried Chicken will fit in the brand in the future. A larger test or national rollout could be down the road, the company said. 

Menu Innovations, Story, Kentucky Fried Chicken