Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy? A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu.
Mauricio Acevedo, CEO of BannaStrow’s Crêpes & Coffee, sees the growing chain as the final frontier of the quick-serve industry, because crêpes can go where no cuisine has gone before.“Crêpes are easy to make and fast to make,” Acevedo says.
In recent years, many limited-service brands have re-evaluated their ideas regarding new restaurant locations.
It’s a rite of passage: In August, well before the actual fall season begins, limited-service brands—especially those among the coffee, doughnut, and bakery-café categories—trip over each other to be the first to market with all fashions of fall-themed goods, from apple-pie this to