QSR brands innovate drive through lane to build business from customer demographics.
Drive Thru
To say that convenience is king in today’s always-connected, technology-driven world may be an understatement. We order groceries from the comfort of our couches; we know what’s going on halfway around the world in real time via Twitter; and we pick out and pay for our dinner through an app on our...
QSR brands compete for best speed and accuracy in drive through restaurant operation.
Special Report
As dayparts blur and customers increase their demand for more convenient and higher-quality food, the drive thru represents both a great opportunity and a potential pitfall for many restaurant operators. Mobile payment and ordering have started to creep into the drive thru, with brands like...
Texas based QSR brand serves European street food in fast casual setting.
Emerging Concepts
From Turkey to Germany to Texas, the star of the show at VertsKebap has had quite a journey. The menu at this Austin, Texas–based chain is designed around the döner kebap, a Turkish street food brought by immigrants to Germany, where it became a popular fast-food option. A kebap includes meat...
Industry News
This weekend, the East Coast could see heavy rains and wind, as well as some flooding, as Hurricane Joaquin makes its still undetermined path. In recent years, storms like Irene and Sandy have demonstrated that preparedness—for both individuals and businesses—should extend beyond Florida and the...
Marc Halperin: Resident F&B Expert
Eons before White Castle ever conceived of sriracha chicken sliders—way back when food trucks selling curry burritos or sushi sub sandwiches were only a glimmer on a very, very distant horizon—fusion cuisine had a proponent in the person of Catherine de’ Medici, wife of France’s King Henry II. Many...
Read Full Story // read more about: Marc Halperin
Before serving poutine—the Canadian favorite consisting of french fries, gravy, and cheese curds—Danny Rodriguez was all about show business. After graduating with a degree in film studies from the University of California at Santa Barbara, Rodriguez opened his own company under an output deal with...
Read Full Story // read more about: Robert Thomas
Industry News
On this day, October 1, 2015, meatless-Monday advocates get to step out of the box and celebrate how far vegetable-forward cuisine has come with the celebration of World Vegetarian Day. The celebrants won’t just be those who ascribe to elimination diets though. Finding itself at the confluence of...
Web Exclusive
In September, the U.S. Department of Agriculture (USDA) announced an initiative to cut national food waste in half by 2030. Under this program, the USDA will work with the Environmental Protection Agency, continuing the agency’s efforts to educate consumers about food date labels and safe food...
Read Full Story // read more about: Paul Gereffi
Older QSR chains work on fresh marketing and store design to be young again.
At Zaxby’s annual convention in San Diego last April, there was plenty of celebration for the chicken-peddling chain, its franchisees, and vendors, highlighted by a private concert from country music superstar Tim McGraw.Amid the festive atmosphere, however, there was also much reflection.
QSR pizza brands improve business to better compete with major fast food chains.
New York–style, Neapolitan, New Haven, red, white, deep-dish, pan, flatbread. Any way you slice it, Americans love their pizza—to the tune of nearly $37 billion in annual sales, according to Technomic.
Quick service restaurants discount to attract new, price conscious customers.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy? A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu.
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.
QSR brands spend money on new food item investment programs.
Restaurant brands that are around for any length of time are likely to undergo a rebrand at some point, whether it’s a subtle store redesign or a wholesale menu shift.
QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.