QSR chains market to Millennial customers by selling restaurant story.
Outside Insights
There’s a lot of buzz in almost every circle about the Millennial generation—those born between 1978 and 1995—and for good reason. They are spending money in a big way and, if you market to them right, they’ll spend it eating out. The numbers don’t lie. Millennials spend more per capita in...
Top QSR chains add new workers with jobs to prep for holiday business rush.
Human Resources
Those in the world of customer service know all too well the stress that the holiday season brings: long lines of customers, clogged parking lots, and sometimes hangry (hungry and angry) shoppers. To accommodate the huge jump in traffic, businesses across America start hiring and training large...
Web Exclusive
If the big screen were to adapt the story of McDonald’s latest turnaround effort, perhaps it would be dubbed “The Comeback Clown.” Except, of course, this comeback has been carefully crafted by professionals in pinstripes—not in greasepaint. And McDonald’s CEO Steve Easterbrook, the guy behind the...
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Industry News
A slew of third-party services have changed the way foodservice does delivery. Generally these companies target the consumers rather than the operators, but new program UberRush hopes to serve both. Rather than customers placing an order for delivery, restaurants can take customer orders and then...
Industry News
Outside the Southeast, “turducken” is more likely to raise eyebrows than whet appetites. But Chef Adam Gertler thinks that Southern California might be ready for a sausage version of the infamous dish. Through the end of November, Pasadena, California–based fast casual Dog Haus will once again...
Waffle QSR restaurant chain executive talks new sandwich and breakfast menu ideas.
Menu Innovations
Say “waffle” in the U.S. and American consumers tend to think of one thing: that doughy, chewy disk that arises from the batter of a hotel iron or pops from the warm embrace of a toaster. But in its homeland of Belgium, the waffle is served in a variety of styles using high-quality ingredients....
Brand lessons from three promising QSR chains growing across the country.
Denise Lee Yohn: QSR's Marketing Guru
Q: How can I make my limited-service restaurant a great brand? A: Ever since I wrote my first book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), people have been asking my opinion of great fast-food brands. There are a lot of them out...
Southern fast casual chain executive talks influencing upscale restaurant industry.
Start to Finish: What Inspires Execs
As an out-of-work college student, I got into this industry purely by accident. My father, who was a dentist at the time, had the desire to open a restaurant and told me I was going to be part of the business. Having no restaurant experience, we opened our first deli concept, called Checquers, in...
Quick service restaurants discount to attract new, price conscious customers.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy? A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu.
QSR chain leader shares ideas on building business culture in restaurant industry.
Like so many, my first real job was a grill operator for a fast-food chain when I was in high school. I still love this people-oriented, service-based industry today.
In addition to helping conserve cash, bartering often leads to additional exposu
Twenty years ago, Toni Foley began bartering. These days, she won’t run her restaurant—five-year-old Eastside Café in Fairport, New York—without the practice.
QSR brands roll out new healthy menu items like nutritious salads.
It’s a rite of passage: In August, well before the actual fall season begins, limited-service brands—especially those among the coffee, doughnut, and bakery-café categories—trip over each other to be the first to market with all fashions of fall-themed goods, from apple-pie this to
QSR chains explore new real estate site selection strategies to maximize business exposure.
In recent years, many limited-service brands have re-evaluated their ideas regarding new restaurant locations.
Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4.