Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
Marc Halperin: Resident F&B Expert
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4. That audacious price for an ostensibly pedestrian product—a phenomenon that has since been replicated at many other hip, urban foodie outlets around the...
California QSR chain Bruxie offers chicken and waffle sandwich in fast casual restaurant.
Menu Innovations
“A waffle sandwich is still something that’s hard for people to get their thought process around. But chicken and waffles is very well known, particularly in the South. Most of America can associate with chicken and waffles. Ours is different, because most chicken and waffles are a Southern...
Industry News
As QSR recently reported, a name change can be a game changer for brands. In the case of Modern Market, formerly known as Modmarket, the tweaked name paves the way for growth. “When this opportunity came up, we looked far and wide and said is there anything else that better represents what we do...
Top QSR chains test new waffle menu items that are both sweet and savory.
Menu Innovations
There can’t be much waffling when it comes to waffles. The well-known batter cake is a popular dish at home and on menus at full-service, family-style restaurants known for breakfast; some even feature the item in their names. But waffles have a smaller presence among quick serves and fast casuals...
QSR chains market to Millennial customers by selling restaurant story.
Outside Insights
There’s a lot of buzz in almost every circle about the Millennial generation—those born between 1978 and 1995—and for good reason. They are spending money in a big way and, if you market to them right, they’ll spend it eating out. The numbers don’t lie. Millennials spend more per capita in...
Top QSR chains add new workers with jobs to prep for holiday business rush.
Human Resources
Those in the world of customer service know all too well the stress that the holiday season brings: long lines of customers, clogged parking lots, and sometimes hangry (hungry and angry) shoppers. To accommodate the huge jump in traffic, businesses across America start hiring and training large...
Web Exclusive
If the big screen were to adapt the story of McDonald’s latest turnaround effort, perhaps it would be dubbed “The Comeback Clown.” Except, of course, this comeback has been carefully crafted by professionals in pinstripes—not in greasepaint. And McDonald’s CEO Steve Easterbrook, the guy behind the...
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Industry News
A slew of third-party services have changed the way foodservice does delivery. Generally these companies target the consumers rather than the operators, but new program UberRush hopes to serve both. Rather than customers placing an order for delivery, restaurants can take customer orders and then...
Nonalcoholic cocktails could offer great beverage innovation for quick serves.
While attending the Research Chefs Association’s annual conference in San Antonio this past March, I wandered into the Esquire Tavern, a historic downtown institution with a cocktail menu capable of tempting even the most ardent teetotaler.Like hundreds of other hip restaurants and watering ho
Top upcoming QSR brands on verge of restaurant success.
Read the ProfilesBrowse the Big ChartSee The ContendersSegmentsBurgerSandwichSnackMexicanPizza/PastaChickenAsianSeafood The evolution of the limited-service restaurant industry continued in 2014, as traditional powerhouses faltered while fast casuals and other rising concepts asserted themselve
In addition to helping conserve cash, bartering often leads to additional exposu
Twenty years ago, Toni Foley began bartering. These days, she won’t run her restaurant—five-year-old Eastside Café in Fairport, New York—without the practice.
Chances are that when you hear the term “big data,” you think of Ph.D. candidates slaving over massive banks of computers—not restaurants.
Top QSR franchisee in North Carolina shares ideas for connecting with community.
Like so many who go on to make a career in foodservice, Jeff Rigsby landed a job at a quick serve when he was in high school.
Atlanta fast casual chef talks fresh and local veggie sourcing in restaurants.
Vegetables are no stranger to the limited-service industry, but have long been confined to the salad bowl and sandwich topping station.