QSR dessert ice cream franchise partners with franchisee with blue collar work experience.
New Jersey native-turned-Floridian David Olmo was one of the first to call Sloan’s Ice Cream when the brand began franchising in 2012. On the surface, Olmo’s construction background and blue-collar, hands-dirty approach might seem the antithesis of the Sloan’s look and feel; drawing on its West...
Industry News
Jersey Mike’s is homing in on the neighborhood—technically, all of the neighborhoods—that it serves. The New Jersey–based sub shop has teamed up Local ID to boost its local-store marketing (LSM) efforts. Other quick serves like Pinkberry, Rubio’s Coastal Mexican Grill, and Pizza Studio have also...
QSR brands spend money on new food item investment programs.
Restaurant brands that are around for any length of time are likely to undergo a rebrand at some point, whether it’s a subtle store redesign or a wholesale menu shift. Once the initiative is underway, costs are typically tangible and easy to identify. But before the refresh begins, activities...
Older QSR chains work on fresh marketing and store design to be young again.
At Zaxby’s annual convention in San Diego last April, there was plenty of celebration for the chicken-peddling chain, its franchisees, and vendors, highlighted by a private concert from country music superstar Tim McGraw. Amid the festive atmosphere, however, there was also much reflection. From...
Chicago QSR chain to franchise traditional Italian beef sandwich concept.
Emerging Concepts
Buona, The Original Italian Beef, is a family business, and that family would like to see it become a household name. With 16 stores in the Chicago area, the Buonavolanto family hopes to educate the rest of the country on exactly what Italian beef is. Joe Buonavolanto Jr., president and CEO of...
QSR pizza chain Sbarro updates with new menu and store design to compete with fast food leaders.
Web Exclusive
When David Karam took the reins of Sbarro in 2013, he found himself with a floundering brand. Fresh off a bankruptcy, the then–New York–based brand was still beleaguered by a large amount of debt and was grasping for stronger sales. There seemed to be only one way forward. “The logical path was...
Industry News
In June, the Dairy Queen system launched its biggest menu rollout in brand history with the new DQ Bakes! line of Hot Desserts à la Mode, Artisan-style Sandwiches, and Snack Melts. To match the occasion, the 75-year-old brand is now debuting its most extensive television advertising campaign yet to...
Industry News
Fresh off the news that it would begin serving breakfast all day long starting October 6, McDonald’s announced today that it will transition over the next decade to using only cage-free eggs for its U.S. and Canadian restaurants. The company purchases more than two billion eggs every year, and has...
Brand lessons from three promising QSR chains growing across the country.
Q: How can I make my limited-service restaurant a great brand?A: Ever since I wrote my first book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), people have been asking my opinion of great fast-food brands.
Top QSR burger brand Shake Shack had successful IPO stock offering.
When Shake Shack went public in January, its shares were priced at $21. The next morning, the stock began trading at $47 per share, and in May, the price peaked at nearly $97.
Quick service restaurants discount to attract new, price conscious customers.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy? A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu.
QSR chains market to Millennial customers by selling restaurant story.
There’s a lot of buzz in almost every circle about the Millennial generation—those born between 1978 and 1995—and for good reason. They are spending money in a big way and, if you market to them right, they’ll spend it eating out.The numbers don’t lie.
QSR brands roll out new healthy menu items like nutritious salads.
It’s a rite of passage: In August, well before the actual fall season begins, limited-service brands—especially those among the coffee, doughnut, and bakery-café categories—trip over each other to be the first to market with all fashions of fall-themed goods, from apple-pie this to
Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4.