QSR Mexican leader Taco Bell opens Millennial friendly new restaurants in urban markets.
Web Exclusive
This isn’t your father’s Taco Bell. Maybe not even your older brother’s. No drive thru. No parking lot. Heck, not even a hidden kitchen. And yes, beer and wine are served along with the burritos. This is the Taco Bell Cantina. Taco Bell’s ultra-savvy, Millennial-snaring strategy finally comes to...
QSR dessert ice cream franchise partners with franchisee with blue collar work experience.
New Jersey native-turned-Floridian David Olmo was one of the first to call Sloan’s Ice Cream when the brand began franchising in 2012. On the surface, Olmo’s construction background and blue-collar, hands-dirty approach might seem the antithesis of the Sloan’s look and feel; drawing on its West...
Industry News
Jersey Mike’s is homing in on the neighborhood—technically, all of the neighborhoods—that it serves. The New Jersey–based sub shop has teamed up Local ID to boost its local-store marketing (LSM) efforts. Other quick serves like Pinkberry, Rubio’s Coastal Mexican Grill, and Pizza Studio have also...
QSR brands spend money on new food item investment programs.
Restaurant brands that are around for any length of time are likely to undergo a rebrand at some point, whether it’s a subtle store redesign or a wholesale menu shift. Once the initiative is underway, costs are typically tangible and easy to identify. But before the refresh begins, activities...
Older QSR chains work on fresh marketing and store design to be young again.
At Zaxby’s annual convention in San Diego last April, there was plenty of celebration for the chicken-peddling chain, its franchisees, and vendors, highlighted by a private concert from country music superstar Tim McGraw. Amid the festive atmosphere, however, there was also much reflection. From...
Chicago QSR chain to franchise traditional Italian beef sandwich concept.
Emerging Concepts
Buona, The Original Italian Beef, is a family business, and that family would like to see it become a household name. With 16 stores in the Chicago area, the Buonavolanto family hopes to educate the rest of the country on exactly what Italian beef is. Joe Buonavolanto Jr., president and CEO of...
QSR pizza chain Sbarro updates with new menu and store design to compete with fast food leaders.
Web Exclusive
When David Karam took the reins of Sbarro in 2013, he found himself with a floundering brand. Fresh off a bankruptcy, the then–New York–based brand was still beleaguered by a large amount of debt and was grasping for stronger sales. There seemed to be only one way forward. “The logical path was...
Industry News
In June, the Dairy Queen system launched its biggest menu rollout in brand history with the new DQ Bakes! line of Hot Desserts à la Mode, Artisan-style Sandwiches, and Snack Melts. To match the occasion, the 75-year-old brand is now debuting its most extensive television advertising campaign yet to...
QSR brands roll out new healthy menu items like nutritious salads.
It’s a rite of passage: In August, well before the actual fall season begins, limited-service brands—especially those among the coffee, doughnut, and bakery-café categories—trip over each other to be the first to market with all fashions of fall-themed goods, from apple-pie this to
Local social media marketing boosts quick serve restaurants profile.
While it’s become standard practice for corporate brands to engage consumers through channels such as Facebook and Twitter, location-specific marketing could be the new wave of social media.
QSR brands partner with equity firms to finance restaurant unit growth.
Equity relationships are intended to be mutually beneficial, with the brands and their private equity (PE) partners both contributing—and both reaping the rewards. But brands may not know what to expect from the partnership as it matures.
Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4.
QSR chains market to Millennial customers by selling restaurant story.
There’s a lot of buzz in almost every circle about the Millennial generation—those born between 1978 and 1995—and for good reason. They are spending money in a big way and, if you market to them right, they’ll spend it eating out.The numbers don’t lie.
Top QSR chains add new workers with jobs to prep for holiday business rush.
Those in the world of customer service know all too well the stress that the holiday season brings: long lines of customers, clogged parking lots, and sometimes hangry (hungry and angry) shoppers.To accommodate the huge jump in traffic, businesses across America start hiring and training large level