Brand lessons from three promising QSR chains growing across the country.
Denise Lee Yohn: QSR's Marketing Guru
Q: How can I make my limited-service restaurant a great brand? A: Ever since I wrote my first book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), people have been asking my opinion of great fast-food brands. There are a lot of them out...
Southern fast casual chain executive talks influencing upscale restaurant industry.
Start to Finish: What Inspires Execs
As an out-of-work college student, I got into this industry purely by accident. My father, who was a dentist at the time, had the desire to open a restaurant and told me I was going to be part of the business. Having no restaurant experience, we opened our first deli concept, called Checquers, in...
QSR packaging products add sustainability and creativity to new functional design.
Design
Innovative. Customizable. Compostable. These were three of the trends that Lynn Dyer, president of the Foodservice Packaging Institute (FPI), expected to see from the QSR/FPI Foodservice Packaging Awards, which will be presented at FPI’s fall meeting in St. Louis. Historically overlooked in favor...
West Coast QSR chain Millennial franchisee uses social media skills to build business.
Franchising
After graduating with a degree in communications from California State University, Fullerton, in 2011, Sandy Elliott was unsure of where her degree would take her; she chose the major knowing that it would be transferable in any industry. Elliott ultimately decided to pursue a childhood dream of...
Growing QSR brands change names to grab customer attention and have fresh image.
Web Exclusive
Nothing was wrong with the name Qdoba Mexican Grill. But something wasn’t right with it. It just wasn’t, well, special. “Mexican Grill has become a moniker many brands are using, but it doesn’t have much meaning with consumers,” says David Craven, vice president of brand marketing at Qdoba. The...
Industry News
As Washington, D.C.­­–based Taylor Gourmet approached its seventh anniversary, founder and co-owner Casey Patten knew he wanted to do something special for the customers, but he also had a desire to take it to the next level. “We were thinking: What can we do that is actually better than just...
Industry News
On Wednesday, November 11 federal offices and many private businesses will close to honor Veterans Day. While the retail world will go about business as usual, several restaurant chains will offer special promotions targeting active-duty military, their families, and veterans across the armed...
Industry News
The National Restaurant Association (NRA) annually explores the top menu trends for the coming year. For this year’s What’s Hot culinary forecast, the NRA surveyed nearly 1,600 professional chefs—members of the American Culinary Federation (ACF)—to find which foods, beverages and culinary themes...
Quick service restaurants discount to attract new, price conscious customers.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy? A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu.
Burger chain Shake Shack sees phenomenal growth from commitment to product and charity.
No doubt you’ve heard about Shake Shack’s successful IPO and its $1.7 billion valuation.
Ideas and insights from 17 years of top quick service industry publication QSR magazine.
The quick-service restaurant industry is always changing, and for 17 years and 200 issues, QSR has been there to write it into the history books.As the leading source of news and information for the industry, we’ve watched trends come and go, brands rise to prominence while others fade away, a
QSR chains take notes from Millennial led startup companies to innovate business.
When Manny Carral started Revolucion Coffee + Juice in San Antonio four years ago, he thought he was going into unfamiliar territory. The California transplant had no background in food or beverage service and had recently moved to Texas.
Atlanta fast casual chef talks fresh and local veggie sourcing in restaurants.
Vegetables are no stranger to the limited-service industry, but have long been confined to the salad bowl and sandwich topping station.