Industry News
Although bee populations in the U.S. have faced unprecedented threats in recent years, honey production is up as more consumers and operators demand it. Compared with sugar, the syrupy sweetener has a health halo and according to the National Honey Board, 84 percent of operators said that customers...
QSR brands investing in social media might reconsider television advertising.
Denise Lee Yohn: QSR's Marketing Guru
Q: Given how prevalent and powerful social media seems to be these days, does it still make sense to advertise on TV? A:Broadcast mass-media advertising may seem anachronistic. Nielsen reports that 18–24-year-olds, the coveted target of many fast-food advertisers, are watching less television today...
Chief executive of popular QSR chain shares core business values.
Start to Finish: What Inspires Execs
When I was 21 years old, I bought a pizza shop in New Castle, Ontario, and immediately became obsessed and passionate about the food industry. I remember seeing the writing on the wall as the big names in pizza made their introduction into the Canadian market. I knew that my prosperous little shop...
Fast casual healthy eating brand grows with fresh and nutritious food.
Eleven years ago, Matthew Corrin could be found ducking into GNC stores to order smoothies on a regular basis. Even in a city as metropolitan as New York City, it was the only place he could find a healthy snack. A lot has changed in the past decade. In 2005, the then-23-year-old Corrin founded the...
QSR brand mascots give restaurants marketing tool for connecting with young generations.
Consumer Trends
The limited-service restaurant industry has a legacy of colorful mascots, from clowns to kings, walking hamburgers to cookies with faces, and cartoon bears to a certain Chihuahua with a penchant for Mexican fare. In its simplest application, a mascot can make a child’s birthday party more memorable...
QSR brands like pizza giant Papa Johns leverage marketing opportunity of football.
Web Exclusive
Suppose the foodservice industry created its own fantasy league. And just suppose the key players in that league were the nation’s 10 most popular sports: football, baseball, basketball, hockey, soccer, golf, tennis, motorsports, pro wrestling, and the martial arts. Take one guess which sport the...
Industry News
Zagat, the restaurant rating service, issued its first-ever report on the fast-casual industry this week, finding that the quality of the food—and the people responsible for the menu—was a top priority for fast-casual customers. The report found that a full 94 percent of consumers ranked food and...
Industry News
After years of speculation, McDonald’s is finally ditching its breakfast hours and rolling out all-day breakfast. The morning meal will be available throughout the day at all U.S. locations beginning October 6. McDonald’s franchisees approved all-day breakfast last week. The all-day breakfast menu...
Read Full Story // read more about: Breakfast, McDonald's
First, Taco Bell turned the burrito on its side with the launch of a new breakfast menu, and now, traditional morning daypart chains Dunkin’ Donuts and Starbucks are looking to extend their bite to the much-larger lunch slice.
Fast food restaurant brands trace food source to protect quality and safety.
Technological advances have influenced the restaurant industry in obvious ways, including through virtual reservations, online reviews, and increased customer interaction through social media.
Brand lessons from three promising QSR chains growing across the country.
Q: How can I make my limited-service restaurant a great brand?A: Ever since I wrote my first book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), people have been asking my opinion of great fast-food brands.
Top QSR burger brand Shake Shack had successful IPO stock offering.
When Shake Shack went public in January, its shares were priced at $21. The next morning, the stock began trading at $47 per share, and in May, the price peaked at nearly $97.
Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4.
QSR chains market to Millennial customers by selling restaurant story.
There’s a lot of buzz in almost every circle about the Millennial generation—those born between 1978 and 1995—and for good reason. They are spending money in a big way and, if you market to them right, they’ll spend it eating out.The numbers don’t lie.