QSR brands hiring new immigrant employees must legally protect jobs.
Human Resources
In a country whose foreign-born population has eclipsed 13 percent of the total (some 41.3 million people), hiring immigrants has become as inevitable as it is important for quick-serve restaurant operators. And by keeping abreast of relevant laws, filing the right paperwork early and often, and...
Industry News
Under new ownership for just two years, Lenny’s Subs is getting a facelift both in terms of appearance and menu. In its home base of Memphis, Tennessee, one company-owned store has already been overhauled. The new color palette features cool grays, reds, and blues rather than muted beiges and taupe...
Industry News
With a background in entrepreneurship, technology, and brand design, Tim Young and Scott Drummond set out to bring together the best elements of the quick service and fast casual segments into one concept that symbolizes the essence of the healthy and sustainable zeitgeist. The new project, dubbed...
QSR better burger leader Culvers thrives on customer service and family environment.
Sitting along the winding Wisconsin River in southern Wisconsin, the town of Sauk City was originally the site of an ambitious Indian village, one that an 18th century visitor called “the largest and best built Indian town [he] ever saw.” “It contains about 90 houses, each large enough for several...
QSR brands partner with equity firms to finance restaurant unit growth.
Equity relationships are intended to be mutually beneficial, with the brands and their private equity (PE) partners both contributing—and both reaping the rewards. But brands may not know what to expect from the partnership as it matures. Each relationship is different, but experts say productive...
Industry News
Ask anyone walking down the street to recite the Papa John’s slogan, and chances are he will answer without skipping a beat, “Better ingredients. Better pizza. Papa John’s.” Ask him to explain the “how” behind those words and the answer will be less eager. Papa John himself—founder and CEO John...
Big QSR brands invest in research and development labs to create new products.
Web Exclusive
Some savvy limited-service chains are suddenly taking very literally the long-held notion that fast food is a science. Both Wendy’s and Dairy Queen have recently opened new research labs aimed at better serving and better understanding their customers. The new Wendy’s lab, which the company calls...
QSR brands can build business and improve restaurant experience with these tips.
Denise Lee Yohn: QSR's Marketing Guru
Q: In a recent column you contrasted customer service and customer experience. I understand the difference now, but how should I work on my customer experience? A: So glad you asked! Customer experience is the new battlefield where the war for customers’ dollars and devotion is fought. And yet so...
Top QSR executives encourage healthy active lifestyles to best represent nutrition positions.
In 2015, any company that wants a healthy bottom line has to think about healthy menu offerings.
Fast food brands change franchising model to succeed in economic climate.
Anthony Pigliacampo is like few of his predecessors in the quick-service game.Pigliacampo is the founder of Modmarket, a Colorado-based concept that continues to earn rave reviews for its modern environment and high-quality food, and which had six stores open at the end of 2013.
Quick service restaurant operators use high tech products to improve customer experience.
Staying on trend, particularly when it comes to technology, is a delicate balancing act for Back Yard Burgers. CEO David McDougall says there’s no question that the entire restaurant industry is moving away from cash and credit and toward mobile payment and ordering methods.
QSR chains market to Millennial customers by selling restaurant story.
There’s a lot of buzz in almost every circle about the Millennial generation—those born between 1978 and 1995—and for good reason. They are spending money in a big way and, if you market to them right, they’ll spend it eating out.The numbers don’t lie.
QSR brands roll out new healthy menu items like nutritious salads.
It’s a rite of passage: In August, well before the actual fall season begins, limited-service brands—especially those among the coffee, doughnut, and bakery-café categories—trip over each other to be the first to market with all fashions of fall-themed goods, from apple-pie this to
Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4.