Industry News
Marketing consultant and QSR columnist Denise Lee Yohn says that when it comes down to the nuts and bolts, brands are about what companies do and how they do it. In Yohn’s new e-book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, she considers different companies that...
Top QSR executives encourage healthy active lifestyles to best represent nutrition positions.
Executive Insights
In 2015, any company that wants a healthy bottom line has to think about healthy menu offerings. “Consumers’ definitions of health will continue to evolve, and descriptors like ‘fresh,’ ‘local,’ and ‘sustainable’ will lose their elitist associations and be insisted upon by all consumers, not just...
QSR salad innovation puts attention on new field greens and lettuce varieties.
Menu Innovations
It’s not easy being greens. Even though leafy vegetables—lettuces, spinach, cabbage, and more—are generally the soul of salads served in most American restaurants, the greens are often overshadowed by other ingredients—notably toppings and dressings—that serve to entice consumers. After all, salads...
QSR brands improve customer service hospitality skills to attract new guests.
Human Resources
Although the limited-service industry was built on the pillars of convenience and speed, the human factor is what sets brands apart. The front line of general managers, cashiers, and servers is where the customer’s experience begins and ends, and operators say that it can mean the difference...
QSR fast casual leader Chipotle to raise awareness of additives this Halloween.
Web Exclusive
This Halloween, Chipotle Mexican Grill hopes to scare up sales and raise public awareness for unnecessary food additives at the same time. Chipotle’s 2015 Boorito fundraiser, an annual Halloween tradition and Chipotle’s most popular, offers a discounted, $3 burrito item to customers who come into...
Industry News
Hoverboards might not be gliding down the streets, but “Back to the Future Day” has helped at least one quick serve float a special promotion. On October 21, all six Chicago locations of Toppers are selling large pizzas for $10.21 to recognize the auspicious date (10/21/15) to which Marty McFly and...
Industry News
Humm, a technology platform that supports clients including the likes of Yale-New Haven Hospital, Marriott, and Disney, all started with the ringing of a dinner bell, literally.  About a dozen years ago, Bernard Briggs and his two sons would frequent Long John Silver’s every few months for a...
QSR chains promote breast cancer awareness through restaurant marketing campaigns.
Charitable Giving
Amy Erickson was once among the most coffee-focused employees at Caribou Coffee. In fact, her passion for good coffee and her penchant for taste and quality arguably helped define the brand’s flavor characteristics. When she passed away from breast cancer in 1995, Erickson left behind a legacy of...
Fast food brands discover restaurant design can affect customer behavior.
A study sponsored by CKE brand Hardee’s revealed a correlation between a restaurant’s interior design and its customers’ healthy dining habits.While the study, “Music & Light,” was conducted at Cornell University’s Food and Brand lab in Ithaca, New York, in 20
Waffle QSR restaurant chain executive talks new sandwich and breakfast menu ideas.
Say “waffle” in the U.S. and American consumers tend to think of one thing: that doughy, chewy disk that arises from the batter of a hotel iron or pops from the warm embrace of a toaster.
Presidential candidate Donald Trump gives restaurant businesses new marketing lessons.
Q: Is it true there really is no such thing as bad publicity?A:To answer this question, let’s look no further than Donald Trump, the ultimate publicity machine.
Chances are that when you hear the term “big data,” you think of Ph.D. candidates slaving over massive banks of computers—not restaurants.
Atlanta fast casual chef talks fresh and local veggie sourcing in restaurants.
Vegetables are no stranger to the limited-service industry, but have long been confined to the salad bowl and sandwich topping station.
Chicago fast casual chain offers healthy versions of fast food classics.
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