QSR brands launch new delivery programs to expand business opportunities.
Denise Lee Yohn: QSR's Marketing Guru
Q: Should our restaurant offer delivery service? A: These days, everyone seems to be doing delivery, right? Starbucks, Chipotle, McDonald’s, and Taco Bell are some of the big chains that have recently announced tests or rollouts of delivery service. A lot of independent, technology-enabled...
Industry News
It’s quite possible you’re not aware of all that you’ve already missed this summer—from National Quiche Lorraine Day on May 20 to National Dry Martini Day on June 19. But don’t worry; you can make up for it by celebrating both of the culinary items (macaroni and Grand Marnier) highlighted for...
Health and nutrition fast casual innovates menu items for diet seekers.
Emerging Concepts
LYFE Kitchen cofounder and chief brand officer Mike Donahue says the growing concept offers convenient, affordable, great-tasting food that just happens to be healthy. “I don’t lead with the ‘H’ word,” he says. “People interested in healthy eating will find us.” But the “H” word is what sets LYFE...
Industry News
A bagel and a smoothie might not seem like a natural pairing, but Bruegger’s Bagels and Jamba Juice are looking to build a relationship that benefits both brands. “We had done some cobranding with Caribou in the past [and] what we learned was that the power of two really good brands can make an...
Industry News
Diners will have to wait until the end of 2016 to find calorie labels on all chain restaurant menus. The Food and Drug Administration (FDA) says that restaurants and other establishments will now have until December 1, 2016, to comply with federal menu labeling rules—one year beyond the original...
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QSR icon Roy Rogers back from the dead with new owners and growth strategy.
Web Exclusive
Most Millennials wouldn’t know Roy Rogers, the iconic Western movie star, from a cowboy’s tin of beans. That’s utterly irrelevant to Roy Rogers, the Frederick Maryland–based quick-service chain that’s making a steady turnaround in a serious bid for 21st century relevance. Never mind that even...
Start up technology entrepreneurs use disruption method to change restaurant industry.
Guest Experience
It was another late night last fall at the LivingSocial office in Washington, D.C., and Alan Clifford and Ian Costello were hungry. As vice presidents of customer relationship management and product development, respectively, the two were often burning the midnight oil and coming upon the same...
QSR franchisee uses tips from government work to turn restaurants around.
Before becoming a Chronic Tacos franchisee, Audra de Vera worked as a federal agent for the U.S. Department of Health and Urban Development (HUD). With a degree in international security and conflict resolution from San Diego State University, de Vera investigated financial fraud. She spent four...
Presidential candidate Donald Trump gives restaurant businesses new marketing lessons.
Q: Is it true there really is no such thing as bad publicity?A:To answer this question, let’s look no further than Donald Trump, the ultimate publicity machine.
QSR brands release high tech signage and menu boards to illustrate nutritional information.
As most of the food industry knows, the Food and Drug Administration (FDA) recently announced an extension to the rule released last year requiring that restaurant chains and retailers provide customers with calorie counts on available food and beverages by December 1, 2015.Now restaurants have an e
QSR brands must adapt new technology tools to improve business potential.
Every day, entrepreneurs dream up new ways to “disrupt” so-called “legacy” businesses like quick-service restaurants.
Top QSR chains add new workers with jobs to prep for holiday business rush.
Those in the world of customer service know all too well the stress that the holiday season brings: long lines of customers, clogged parking lots, and sometimes hangry (hungry and angry) shoppers.To accommodate the huge jump in traffic, businesses across America start hiring and training large level
Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4.
QSR brands roll out new healthy menu items like nutritious salads.
It’s a rite of passage: In August, well before the actual fall season begins, limited-service brands—especially those among the coffee, doughnut, and bakery-café categories—trip over each other to be the first to market with all fashions of fall-themed goods, from apple-pie this to