Through online ad campaigns, brands can reach niche customers.
Outside Insights
In today’s world, it’s difficult to identify a “typical” quick-service customer. It’s not a one-size-fits-all bunch, but rather, a diverse population with a range of individual preferences. A single restaurant’s customer base is often composed of wildly different taste profiles, dietary needs,...
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Top QSR chain chefs develop creative new menu items for major food business.
Menu Innovations
At fine-dining restaurants and even some trendy new fast casuals, chefs have become unexpected rock stars—sought by restaurateurs, investors, and consumers alike. For this reason, it’s somewhat ironic that chefs and menu developers at the largest and most recognizable quick serves are rarely in the...
Chicago bbq restaurant Qtine dishes fusion hybrid menu with Canada menu favorite.
Emerging Concepts
Nestled in Logan Square, Q-Tine offers something out of the ordinary—even for foodie Chicagoans. Billed as “Memphis Meets Montreal,” this one-year-old concept meshes the Canadian favorite poutine—fries and cheese curds—with Tennessee-style barbecue. Montreal native and former hockey player–turned–...
San Diego chef driven fast casual operates from touch screen tablet system.
Technology
These days, it’s not uncommon to see restaurant staff take orders on an iPad or guests swiping their credit cards on a tablet reader. Mobile technology can integrate various facets of an operation. But what does a truly integrated, automated restaurant look like? Nestled in the Little Italy...
Industry News
Brand evolution can be a slow and steady process, but for Johnny Rockets, the changes are fast and numerous. Gone are the retro design flourishes hearkening to the 1950s and post-World War II pop culture (think: “soda jerk” uniforms, jukeboxes, nailed-down booths, etc.). CEO Charles Bruce, who...
New minimum wage laws could hurt restaurant business with higher labor costs.
Web Exclusive
For restaurants in California and New York—and, ultimately, across the country—the recently approved $15 minimum wage bills represent a new reality for an industry that’s historically been dependent on lower-wage workers. With the so-called “Fight for $15” movement gaining traction in other states—...
Industry News
When the Krystal Company decided to launch a new ad campaign, the brand knew it wanted to do something fun and unconventional. What the team didn’t expect was a visit to the Jim Henson Creature Shop. Created in the late ’70s, this visual effects company specializes in puppetry and animatronics—the...
Top sandwich QSR chain executive shares love for restaurant business.
Start to Finish: What Inspires Execs
I’ve been in this industry such a long time; I feel I don’t know anything else! I started out as a dishwasher in my teenage years for a nearby Japanese steakhouse and have never looked at any other industry since. Living and growing up in Columbus, Ohio, I graduated from Ohio State University and...
Nonalcoholic cocktails could offer great beverage innovation for quick serves.
While attending the Research Chefs Association’s annual conference in San Antonio this past March, I wandered into the Esquire Tavern, a historic downtown institution with a cocktail menu capable of tempting even the most ardent teetotaler.Like hundreds of other hip restaurants and watering ho
Local social media marketing boosts quick serve restaurants profile.
While it’s become standard practice for corporate brands to engage consumers through channels such as Facebook and Twitter, location-specific marketing could be the new wave of social media.
Bankruptcy can offer brands a rare opportunity to reboot.
It would have been easy for the leadership team at Saladworks to hide out in their offices at the company’s headquarters in Philadelphia, wallowing in consternation after their company filed for bankruptcy in 2015 following an ownership dispute.Instead, they grabbed their smartphones and heade
San Diego chef driven fast casual operates from touch screen tablet system.
These days, it’s not uncommon to see restaurant staff take orders on an iPad or guests swiping their credit cards on a tablet reader. Mobile technology can integrate various facets of an operation.
As with Chipotle, fresh does not always equate with safe in restaurants.
It’s been a busy few months for Sloan’s Ice Cream.