A KFC marketing campaign had Colonel Sanders delivering food to window washers.
1. Roark Capital Buys Arby’s With concerns about the economy running high, restaurant industry mergers and acquisitions dipped noticeably. None of 2011’s mergers came close in value to the previous year, when Burger King and CKE, parent of Carl’s Jr. and Hardee’s, were each sold for more than $1...
Hot Head Burritos offers a range of fresh Mexican menu options.
Emerging Concepts
With four salsas and 12 sauces to choose from, diners at Hot Head Burritos can control the degree of spiciness in their food with a great degree of precision. “We have really expanded on our sauces,” says Ray Wiley, who started Hot Head Burritos with his wife Cynde almost five years ago. “We opened...
Mall food courts are getting makeover as consumers return to spend.
Special Report
Ever since the first farmers packed up their produce to sell in the town square, food has been an important part of the shopping experience. But lately, it seems the food is better than ever. At the Macy’s in Chicago, celebrity chefs like Rick Bayless have set up shop with their own quick-service...
Brent Schadler markets his Philly Pretzel Factory units through fund raising.
Charitable Giving
Cheesesteaks aren’t the only food Philadelphia obsesses over. Brent Schadler of Philly Pretzel Factory has been serving pretzels to a loyal community in the City of Brotherly Love since 2008. Schadler developed a grassroots-style marketing strategy at both of his Philly Pretzel units. He’s not only...
John Kunkel, CEO of Lime Fresh, has a clear plan for his brand laid out.
Executive Insights
As another year draws to a close, it’s natural for business leaders to reflect upon the past 12 months even as they look forward to the coming year. In fact, experts say, the transition from one year to another is the perfect time to reevaluate your brand and, if necessary, redevelop its strategic...
Branded debit cards are better incentives to offer employees than cash.
Human Resources
To an outsider, rewarding employees for a job well done seems to be simple. You could give them a cash bonus, buy them a gift card, or, if they’ve done really well, send them on a much-deserved vacation. But operators are finding that these incentives aren’t so easy to leverage for the benefit of...
Moe's lowered the sodium in much of its menu, including kids options.
It’s no secret that there’s been a push from consumers for healthier options at quick-service restaurants. But what’s harder to determine is what kind of effect a healthy roll out will have on operators’ food budgets. As restaurants shift toward healthier menus, operators will “need to see the lift...
Lance Vaught, director of operations for Penn Station and franchisee John Dorger
Outside Insights
With more than 574,000 restaurants in the country, there are enough restaurant franchise opportunities to make your head spin. Almost 50 percent of these restaurants are brand concepts, not independently owned. It is important that prospective franchise buyers are well equipped with the knowledge...
Fast food brands scale food safety efforts up as they grow across the country.
It could happen to any restaurant.Business is strong, with sales and unit counts growing quickly. Optimism abounds for a healthy future.And then it happens. Contaminated food supplies filter into the system. Hundreds of customers get sick.
Start up technology entrepreneurs use disruption method to change restaurant industry.
It was another late night last fall at the LivingSocial office in Washington, D.C., and Alan Clifford and Ian Costello were hungry.
Fast food brands discover restaurant design can affect customer behavior.
A study sponsored by CKE brand Hardee’s revealed a correlation between a restaurant’s interior design and its customers’ healthy dining habits.While the study, “Music & Light,” was conducted at Cornell University’s Food and Brand lab in Ithaca, New York, in 20
QSR brands spend money on new food item investment programs.
Restaurant brands that are around for any length of time are likely to undergo a rebrand at some point, whether it’s a subtle store redesign or a wholesale menu shift.
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.
QSR brands innovate drive through lane to build business from customer demographics.
To say that convenience is king in today’s always-connected, technology-driven world may be an understatement.