Choosing the right marketing agency can help you take the next growth step.
Denise Lee Yohn: QSR's Marketing Guru
Q: We’d like to get started with a marketing and PR firm. What suggestions do you have for hiring the right fit? —Robb McKerrow, vice president of store and brand development for five-unit, Atlanta-based Chepe’s Mexican Grill A: How exciting, Robb! Your company’s decision to engage outside...
The McDonald's Channel will entertain restaurant guests with custom content.
Late last year, McDonald’s announced that it would launch in 645 California stores its own TV channel that broadcasts news, sports, and local-interest stories. The move resonated loudly across the industry, signaling that food alone might not be the future of quick-serve dining rooms. Rather,...
Operators can build a strong relationship with customers by always saying yes.
Just so you know I read something other than comic books and cereal boxes, I was reading some heavy philosophy and business books the other day. That proverbial light bulb went on, I got to thinking about some service experiences I recently encountered, and a column was born. I don’t know who...
Umami Burger is known for its small burgers branded with the company's logo.
Emerging Concepts
Umami Burger has been causing a stir in Southern California since its inception in 2009 because its burgers are made from freshly ground beef, soft buns, and something extra: umami, or “the fifth taste.” In fact, just a little more than a year after the concept was launched, GQ named it Burger of...
Hispanic franchisees can help quick serves expand their business.
Outside Insights
The franchise business model is an attractive option for Hispanics and other minorities to consider owning, because it is a strong avenue to take for financial success. According to the 2007 Franchised Business Ownership survey conducted by the International Franchise Association’s (IFA)...
Video surveillance tools can help operators protect their stores and employees.
Outside Insights
We all know what a great tool video surveillance can be when it comes to loss prevention and employee safety. But network video—using IP-based cameras and monitoring software—can tell you far more about your business than who’s trying to rob the till. Viewed over time, network video surveillance...
Handmade and upscale ingredients will be popular on menus in 2012.
Special Report
Where will the quick serve industry be one year from now? That’s never been an easy question to answer, but these days it seems harder then ever. The economy continues to lurch wildly back and forth, sending stocks (and consumer confidence) up, down, and then up and down again. Tax laws, healthcare...
BrewTruc soft launch in San Francisco.
Industry News
A few weeks ago, QSR's sister publication, Rmgt, spoke with Andrew Freeman about food trends that are going to rock and define 2012. Freeman heads a high-end hospitality agency that, for its fifth year, released a preview of the hottest trends and predictions in food and restaurants. But what about...
A quiche hits the spot any time of day.
Breakfast has always broken the rules.Whereas frosted cinnamon buns, bowlfuls of chocolate-flavored puffed rice, and jelly doughnuts dusted with powdered sugar are considered perfectly acceptable morning mealtime fare, anyone besides a college student who breaks out the same items for dinner on a re
Top QSR chains add new workers with jobs to prep for holiday business rush.
Those in the world of customer service know all too well the stress that the holiday season brings: long lines of customers, clogged parking lots, and sometimes hangry (hungry and angry) shoppers.To accommodate the huge jump in traffic, businesses across America start hiring and training large level
In addition to helping conserve cash, bartering often leads to additional exposu
Twenty years ago, Toni Foley began bartering. These days, she won’t run her restaurant—five-year-old Eastside Café in Fairport, New York—without the practice.
QSR brands roll out new healthy menu items like nutritious salads.
It’s a rite of passage: In August, well before the actual fall season begins, limited-service brands—especially those among the coffee, doughnut, and bakery-café categories—trip over each other to be the first to market with all fashions of fall-themed goods, from apple-pie this to
QSR operators move operations systems to cloud based technology.
You would be hard pressed to find a quick-service operator who, when asked why they started their own business, answered by saying it was to become the CIO of the company.
QSR chains market to Millennial customers by selling restaurant story.
There’s a lot of buzz in almost every circle about the Millennial generation—those born between 1978 and 1995—and for good reason. They are spending money in a big way and, if you market to them right, they’ll spend it eating out.The numbers don’t lie.