Industry News
A new campaign from Pei Wei Asian Diner that tied together elements of social media, mobile, and e-mail marketing helped the concept’s new Caramel Chicken entrée become one of its most popular dishes. The various marketing elements directed customers to Pei Wei’s e-mail subscription list by...
Industry News
It began in 2005 with Cookie Monster admitting cookies are only a “sometimes food,” and now McDonald’s is taking the reigns in teaching children why nutrition is important. The burger giant announced plans in July to overhaul its Happy Meal with a reduced fry serving and automatic apple slices,...
Industry News
Restaurant and retail openings are a dime a dozen in New York City, but a new market in Brooklyn is garnering special attention for its innovative concept. Twenty-two new businesses, including nine quick-service restaurants, opened shop over the summer in a collection of recycled shipping...
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McDonald's hopes its new TV channel will keep customers in stores longer.
Web Exclusive
After two years of testing in Los Angeles, San Diego, and Las Vegas, McDonald’s will launch its own in-store television network in 645 California stores later this year. The McDonald’s Channel is expected to reach nearly 20 million people each month and integrate online and social-networking...
Tap water consumption is on the rise.
Industry News
Tap water is one of the fastest growing beverages ordered at U.S. restaurants whereas revenue-generating beverages have been declining over the past five years, according to foodservice market research conducted by The NPD Group.  Tap water servings currently represent 8 percent of the 50 billion...
Bojangles launches new ad campaign.
Industry News
A breaking TV campaign for Bojangles’ Restaurants aims for larger ticket purchases with the launch of the “Big Bo Box” combination special. The campaign is by advertising agency BooneOakley, Charlotte, NC.   The Big Bo Box, priced at $19.99 and up, holds various large meal combinations, all...
Industry News
With franchisees still struggling to access the capital necessary to open new stores and run their operations, franchisors are getting help from an online service to pair operators with suitable lenders. David Nayor, co-president and chief operating officer of, says the service was...
Pollo Campero New Store
Industry News
Interbrand Design Forum rebranded Latin chicken chain Pollo Campero with a new unit in Webster, Texas, recently. “Like” QSR on Facebook to see more photos! Two other locations are expected to open in the Houston area by the end of the year. Each location will be 2,380 square feet. “Pollo Campero is...
Fast food brands discover restaurant design can affect customer behavior.
A study sponsored by CKE brand Hardee’s revealed a correlation between a restaurant’s interior design and its customers’ healthy dining habits.While the study, “Music & Light,” was conducted at Cornell University’s Food and Brand lab in Ithaca, New York, in 20
Mimi’s Cafe is trying its hand at limited service with the French Revolution rei
Not long after it announced its French Revolution brand reimage program, casual-dining chain Mimi’s Cafe thinks it’s found the key ingredient to brand expansion.The new store-within-a-store concept—where guests can opt for a grab-and-go experience, a French bakery with gourmet coff
Quick service restaurants discount to attract new, price conscious customers.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy? A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu.
QSR brands innovate drive through lane to build business from customer demographics.
To say that convenience is king in today’s always-connected, technology-driven world may be an understatement.
QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.
Presidential candidate Donald Trump gives restaurant businesses new marketing lessons.
Q: Is it true there really is no such thing as bad publicity?A:To answer this question, let’s look no further than Donald Trump, the ultimate publicity machine.