A Doc Popcorn franchisee details how he hires top talent.
Human Resources
A 14-year veteran of the stock-trading industry who once controlled the trading desk for Washington Mutual, Cary Cheung has immersed himself in the quick-serve world. The Doc Popcorn franchisee has two units, one in Escondido and West Covina, California. For their units, Cheung and his wife, Judy,...
Brands will never be the next Apple, but can still grow over time.
Denise Lee Yohn: QSR's Marketing Guru
The statistics are captivating: more than $4,400 in sales per square foot, more than 90 percent revenue increases in the first six months of 2011, 40–50 new stores opened every year. Apple retail stores are hot. And if you’re like pretty much everyone I talk to these days, you probably have Apple...
Souplantation named a Chinese salad Wonton Chicken Happiness.
Menu Innovations
Enter a Souplantation in New Mexico and you might be enticed to try a bowl of Posole Soup, a Southwestern concoction made with pork, chilies, and tomatoes. “It’s one of my absolute favorites, I always get it,” says Souplantation CEO Michael Mack. However, despite being one of the CEO’s preferred...
Which Wich is actively engaged in online video marketing to entertain customers.
Online-video sites like YouTube and Vimeo have been incredibly popular with the public for the last five years, but quick serves are trying to grasp online video’s potential as a marketing vehicle. Still, a number of operations have found success in creating brief videos that engage and entertain...
Some restaurants are cutting down on carbon emissions and letting customers know
Quick serves across the country are still struggling to figure out how to accommodate the menu-labeling mandate, which will require them to be transparent about their calories. But some operators say customers will soon want a new kind of count posted for the public to see: size of the restaurant’s...
Restaurants should focus on marketing, customer service to get repeat business.
Kate and I stopped into our favorite bar and grill after church last Sunday for a quick lunch. We usually just sit at the bar, and that day it was just us and another couple at the other end. Their drink glasses were empty, but the bartender busied himself mightily with cutting up lemons, putting...
Demand for lower sodium and other healthier foods has impacted food businesses.
In recent weeks, I’ve had the opportunity to speak with a number of food-industry leaders about technology and choice in our food supply. These discussions have centered on what consumers want. There appears to be a growing list of examples where consumer choice was compromised when companies made...
Special Report
It’s true that different brands excel at different things, be it in the area of nutritional offerings, customer service, or speed. It’s true, too, with drive-thru service; some brands perform better than the rest. And this year the QSR Drive-Thru Performance Study focuses on seven brands as a...
Fast casual healthy eating brand grows with fresh and nutritious food.
Eleven years ago, Matthew Corrin could be found ducking into GNC stores to order smoothies on a regular basis.
Crises like inappropriate employee behavior could hurt a brand in the long run.
Ask any quick-serve operator who’s been through a crisis. He will be able to tell you the exact date, time, and day of the week the fate of his concept came under attack.
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.
QSR brands spend money on new food item investment programs.
Restaurant brands that are around for any length of time are likely to undergo a rebrand at some point, whether it’s a subtle store redesign or a wholesale menu shift.
QSR operators move operations systems to cloud based technology.
You would be hard pressed to find a quick-service operator who, when asked why they started their own business, answered by saying it was to become the CIO of the company.
QSR brands innovate drive through lane to build business from customer demographics.
To say that convenience is king in today’s always-connected, technology-driven world may be an understatement.