Taco Bell targets Millennials with off beat advertising.
Web Exclusive
As the vanguard of the Internet Age, Generation Y—the Millennial Generation—has been cast as a paradigm-busting demographic that requires businesses and marketing strategists to rethink everything. But a recent study on Millennials finds that the demographic may be more similar to (and influenced...
Industry News
A blockbuster trade was made official when football star running back Reggie Bush was traded for a $10 pizza in a new ad from Pizza Hut. The new spot heralds the return of the $10 Any pizza deal from Pizza Hut: any size, any crust, any toppings for just $10. "With taste and value that crush the...
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Industry News
Sprint and Google are launching the Google Wallet today to all Nexus S 4G customers, an app that enables consumers to transform their phones into their wallets and make purchases with a simple tap. QSR first reported on the creation of the Google Wallet in June, explaining how the service lets...
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Industry News
Al Hodges, a 30-year foodservice executive, has been appointed vice president of operations at Fazoli’s. Hodges joins the company from Dunkin’ Brands, where he was regional vice president, responsible for more than 4,000 restaurants. In his new position, Hodges will oversee all company and...
Industry News
Quick serves are usually quick to embrace trends. In the last few years there have been food-truck roll outs, low-calorie menu items, and, of course, cupcakes. Now, at least two chains are tapping into another hot trend: local art. In February, the Coffee Bean & Tea Leaf (CBTL) launched a new...
Google executives share five tips that will help every restaurant operator.
Executive Insights
Facebook may be the online hub that dominates headlines and most of consumers’ personal time, but there’s no denying that Google remains the king of the Internet and the No. 1 website in the world. So when Google speaks, people should listen—and speak Google did, to QSR about the restaurant...
Industry News
Pizza Inn is rolling out a new fast-casual concept, Pie Five Pizza Co., to appeal to an upscale, urban demographic by creating fresh, made-to-order pies in less than five minutes. Company executives are hoping that Pie Five, which debuted in Fort Worth, Texas, in June and joins Pizza Inn Express as...
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Industry News
With the better-burger category taking off in the U.S., and with its place solidified as one of the top players in the category, Smashburger announced its first deals for international units. Development agreements were signed that will take the Denver-based chain to Saudi Arabia, Bahrain, and...
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Older QSR chains work on fresh marketing and store design to be young again.
At Zaxby’s annual convention in San Diego last April, there was plenty of celebration for the chicken-peddling chain, its franchisees, and vendors, highlighted by a private concert from country music superstar Tim McGraw.Amid the festive atmosphere, however, there was also much reflection.
QSR pizza brands improve business to better compete with major fast food chains.
New York–style, Neapolitan, New Haven, red, white, deep-dish, pan, flatbread. Any way you slice it, Americans love their pizza—to the tune of nearly $37 billion in annual sales, according to Technomic.
Quick service restaurants discount to attract new, price conscious customers.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy? A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu.
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.
QSR brands spend money on new food item investment programs.
Restaurant brands that are around for any length of time are likely to undergo a rebrand at some point, whether it’s a subtle store redesign or a wholesale menu shift.
QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.