By advertising to the local community, small businesses can spark growth.
Denise Lee Yohn: QSR's Marketing Guru
Q: Are there any low-cost methods of diverting eyes and mouths to our restaurant on an extremely local basis? — Franklin Grimes, two-unit Ocho Mexican Grill, Los Angeles A: Local-store marketing is definitely the way to go for Ocho Mexican Grill, Franklin. Mass media advertising can be expensive,...
San Francisco International airport features several local food concepts.
Competition
Airports across the U.S. are adding a more local feel to their concourses in an attempt to offer travelers a better sense of what that city has to offer. National fast food brands should take note. As airports strive for more of a local feel, limited-service companies that are pushing...
Millennials are increasingly interested in ethnic food options.
Marc Halperin: Resident F&B Expert
Overgeneralizing about generations has become a great American pastime. Baby Boomers? They’re typically depicted as children of privilege, post-war babies whose sheer numbers have ensured an outsized cultural influence. They tuned in, turned on, dropped out, bounced back, sold out, settled down,...
Making kids meal options healthier will take restaurant, customer compromise.
Story
Recently I was talking with Barry Klein, an old friend of mine who was one of the original advertising guys at McDonald’s. He is a marketing consultant now with a large interest in kids marketing. We were discussing the kids’ meal situation and the critics who claim these meals are responsible for...
Story
I consider myself a grizzled, old, cynical foodservice veteran. After two decades in the industry, growing up in one of the nation’s top food cities, and eating hundreds of items from dozens of concepts each year, it is very hard to impress me. For this reason, I have never written an entire column...
Jim Bloser successfully competes with Chipotle at his California Tortilla unit.
Denise Lee Yohn: QSR's Marketing Guru
Competition can be good for business, but when it comes to the quick-service industry, competition from major national brands can make life hard for smaller, lesser-known chains. Not so for California Tortilla franchisee Jim Bloser and his unit in Newark, Delaware, which he has run since 2006 near...
Industry News
According to a new report by Unilever Food Solutions, 80 percent of U.S. consumers who dine out are uneasy about the amount of food waste created by their favorite restaurants. “That's a profound figure and it shows the depth of how consumers are aware of sustainable living,” says Kara Phillips,...
Industry News
Being a flavor developer–internally known as a “Flavor Guru”–at Ben & Jerry’s isn’t just about proving that you can play with your food at the home base in Vermont. The team also must travel the world identifying the latest culinary trends, flavors, and ingredients. Tough job. The latest...
Canada Asian food chain Wok Box had employee lose weight on its meals.
Twenty-year-old Alec Vela and 22-year-old Emily Allworth, both employees in the foodservice industry, drastically turned their lives around. Vela and Allworth each recently lost about 50 pounds due to changes in their diet and exercise habits.
Top QSR burger brand Shake Shack had successful IPO stock offering.
When Shake Shack went public in January, its shares were priced at $21. The next morning, the stock began trading at $47 per share, and in May, the price peaked at nearly $97.
Crises like inappropriate employee behavior could hurt a brand in the long run.
Ask any quick-serve operator who’s been through a crisis. He will be able to tell you the exact date, time, and day of the week the fate of his concept came under attack.
San Diego chef driven fast casual operates from touch screen tablet system.
These days, it’s not uncommon to see restaurant staff take orders on an iPad or guests swiping their credit cards on a tablet reader. Mobile technology can integrate various facets of an operation.
Restaurant breakfast is growing trend
You have nearly everything you need to be successful at breakfast: Beautiful facilities, a trained staff, and loyal customers.So why do so many operations struggle with this daypart? Keeping up is often hard to do.