Industry News
A new campaign from Pei Wei Asian Diner that tied together elements of social media, mobile, and e-mail marketing helped the concept’s new Caramel Chicken entrée become one of its most popular dishes. The various marketing elements directed customers to Pei Wei’s e-mail subscription list by...
Industry News
It began in 2005 with Cookie Monster admitting cookies are only a “sometimes food,” and now McDonald’s is taking the reigns in teaching children why nutrition is important. The burger giant announced plans in July to overhaul its Happy Meal with a reduced fry serving and automatic apple slices,...
Industry News
Restaurant and retail openings are a dime a dozen in New York City, but a new market in Brooklyn is garnering special attention for its innovative concept. Twenty-two new businesses, including nine quick-service restaurants, opened shop over the summer in a collection of recycled shipping...
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McDonald's hopes its new TV channel will keep customers in stores longer.
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After two years of testing in Los Angeles, San Diego, and Las Vegas, McDonald’s will launch its own in-store television network in 645 California stores later this year. The McDonald’s Channel is expected to reach nearly 20 million people each month and integrate online and social-networking...
Tap water consumption is on the rise.
Industry News
Tap water is one of the fastest growing beverages ordered at U.S. restaurants whereas revenue-generating beverages have been declining over the past five years, according to foodservice market research conducted by The NPD Group.  Tap water servings currently represent 8 percent of the 50 billion...
Bojangles launches new ad campaign.
Industry News
A breaking TV campaign for Bojangles’ Restaurants aims for larger ticket purchases with the launch of the “Big Bo Box” combination special. The campaign is by advertising agency BooneOakley, Charlotte, NC.   The Big Bo Box, priced at $19.99 and up, holds various large meal combinations, all...
Industry News
With franchisees still struggling to access the capital necessary to open new stores and run their operations, franchisors are getting help from an online service to pair operators with suitable lenders. David Nayor, co-president and chief operating officer of, says the service was...
Pollo Campero New Store
Industry News
Interbrand Design Forum rebranded Latin chicken chain Pollo Campero with a new unit in Webster, Texas, recently. “Like” QSR on Facebook to see more photos! Two other locations are expected to open in the Houston area by the end of the year. Each location will be 2,380 square feet. “Pollo Campero is...
Fast food brands discover restaurant design can affect customer behavior.
A study sponsored by CKE brand Hardee’s revealed a correlation between a restaurant’s interior design and its customers’ healthy dining habits.While the study, “Music & Light,” was conducted at Cornell University’s Food and Brand lab in Ithaca, New York, in 20
QSR brands roll out new healthy menu items like nutritious salads.
It’s a rite of passage: In August, well before the actual fall season begins, limited-service brands—especially those among the coffee, doughnut, and bakery-café categories—trip over each other to be the first to market with all fashions of fall-themed goods, from apple-pie this to
Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4.
Top QSR chains leverage big data numbers for restaurant business success.
In April, Josh Patchus began his new job at Cava Grill, the upstart Washington, D.C.–based fast casual.In a world of cooks and cashiers, marketers and managers, Patchus acknowledges that his title—chief data scientist—is an odd one, seemingly out of place at the emerging 14-unit Me
QSR chains explore new real estate site selection strategies to maximize business exposure.
In recent years, many limited-service brands have re-evaluated their ideas regarding new restaurant locations.
Top QSR burger brand Shake Shack had successful IPO stock offering.
When Shake Shack went public in January, its shares were priced at $21. The next morning, the stock began trading at $47 per share, and in May, the price peaked at nearly $97.