Industry News
While operators continue to adapt to suit the preferences of Millennials, a new generation is beginning to make waves. Gen Z’s may still be young, but the most recent Cassandra Report released by the digital agency Deep Focus indicates that this group of 7- to 17-year-olds wield considerable...
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Denise Lee Yohn: QSR's Marketing Guru
Q:My group is bringing a new vending concept to the North American market: a pizza vending machine. Do we license the European brand that is semi-established in Europe but means nothing here in the U.S. market, or do we build our own? —Darrell Habben Jr., President, Union Square Food Concepts   A:...
Industry News
In early April, Amsterdam Falafelshop rolled out its first-ever pairing menu. Each menu special has a counterpart, based on flavor notes and tastes. But rather than pairing with wine, beer, or other spirit, the pita combos are intended to be paired with marijuana.  “The idea to actually do the pot-...
Quick service brands invest time and money into philanthropy and charity.
Charitable Giving
Different quick-service companies have different strategies driving their philanthropic initiatives. For some, fighting hunger is a natural fit, whether through donating meals or raising funds. Others give away their time and their money to causes like multiple sclerosis research or literacy...
Quick service restaurant brands open stores in new real estate opportunities.
In the Store
As president of Ohio-based Marco’s Pizza, Bryon Stephens oversees a 600-unit chain poised to add 175 units this year. That rapid growth provides Stephens dynamic insight into one of the more pressing problems facing today’s growth-focused quick-service brands: real estate. “To label [today’s real...
Quick service executive Dan Kim helped pioneer modern day fro yo movement.
Start to Finish: What Inspires Execs
I always remember having an interest in the quick-serve industry, and branding in general, before starting Red Mango in 2006. It was definitely a risk, as I had no prior restaurant experience, but that was a constant source of motivation for me, personally. I wanted to be a founder of a brand and...
North Carlina quick service restaurant has in house brewery and premium burger menu.
Emerging Concepts
Since opening in March 2011, Bull City Burger & Brewery has become a hit in downtown Durham, North Carolina, a line routinely extending out the door for the eatery’s built-to-order burgers crafted from pasture-raised beef and award-winning beers. Bull City principal Seth Gross, a Culinary...
Quick service restaurant brands appeal to Hispanic cusomters through advertising.
Web Exclusive
A teenage boy lounges on a couch with Jack in Box—the puppet-like mascot for the San Diego, California–based chain. They talk about what dinosaurs they’d like to be while promoting the Chick-n-Tater Melt Munchie Meal. The ad seems pretty standard—except that the dialogue is entirely in Spanish....
QSR brands innovate drive through lane to build business from customer demographics.
To say that convenience is king in today’s always-connected, technology-driven world may be an understatement.
Fast food brands use gluten free and allergy friendly menu items and preparation
Surging demand for dining options that are sensitive to dietary allergens has led to a change in offerings and operations for much of the restaurant industry, especially fast-casual concepts, where the customizable dish reigns.
Quick service restaurants discount to attract new, price conscious customers.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy? A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu.
QSR brands compete for best speed and accuracy in drive through restaurant operation.
As dayparts blur and customers increase their demand for more convenient and higher-quality food, the drive thru represents both a great opportunity and a potential pitfall for many restaurant operators.Mobile payment and ordering have started to creep into the drive thru, with brands like Starbucks
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.
QSR brands spend money on new food item investment programs.
Restaurant brands that are around for any length of time are likely to undergo a rebrand at some point, whether it’s a subtle store redesign or a wholesale menu shift.