Presidential candidate Donald Trump gives restaurant businesses new marketing lessons.
Denise Lee Yohn: QSR's Marketing Guru
Q: Is it true there really is no such thing as bad publicity? A:To answer this question, let’s look no further than Donald Trump, the ultimate publicity machine. This past summer, Trump stole the nation’s attention, generating extensive media coverage from critics predicting that his controversial...
Industry News
Pumpkin spice and all things autumn have found their way onto the menus of many a quick-service operator. It might appear that the seasonal market is rolling toward oversaturation, but new data from the NPD Group shows that fall flavors boost sales and foot traffic. “The fall is a time that we are...
Industry News
Blaze Fast-Fire’d Pizza announced that it signed a multi-year endorsement deal with global icon and NBA All-Star LeBron James. As one of the company’s founding investors along with Maria Shriver, Boston Red Sox Chairman Tom Werner, film producer John Davis, and leading investor Paul Wachter, this...
Table service restaurant concept launches Millennial friendly counter model.
Web Exclusive
Johnny Rockets may have fallen to earth—but it has a new rocket in its pocket. After sales at the 1950s-style diner chain softened amid a sea of better-burger competition, new management recognized there was still serious equity in the brand, and that the format doesn’t need a bulldozer so much as...
Industry News
Five years ago, Bojangles’ introduced a new catchphrase to illustrate the cult-like following the regional chain enjoyed. “It’s Bo Time” has become synonymous with the brand, and now the advertising agency behind the slogan is hoping to recreate the magic, but this time through a more visual medium...
QSR brands compete for best speed and accuracy in drive through restaurant operation.
Special Report
As dayparts blur and customers increase their demand for more convenient and higher-quality food, the drive thru represents both a great opportunity and a potential pitfall for many restaurant operators. Mobile payment and ordering have started to creep into the drive thru, with brands like...
Texas based QSR brand serves European street food in fast casual setting.
Emerging Concepts
From Turkey to Germany to Texas, the star of the show at VertsKebap has had quite a journey. The menu at this Austin, Texas–based chain is designed around the döner kebap, a Turkish street food brought by immigrants to Germany, where it became a popular fast-food option. A kebap includes meat...
Industry News
This weekend, the East Coast could see heavy rains and wind, as well as some flooding, as Hurricane Joaquin makes its still undetermined path. In recent years, storms like Irene and Sandy have demonstrated that preparedness—for both individuals and businesses—should extend beyond Florida and the...
In addition to helping conserve cash, bartering often leads to additional exposu
Twenty years ago, Toni Foley began bartering. These days, she won’t run her restaurant—five-year-old Eastside Café in Fairport, New York—without the practice.
As with Chipotle, fresh does not always equate with safe in restaurants.
It’s been a busy few months for Sloan’s Ice Cream.
Waffle QSR restaurant chain executive talks new sandwich and breakfast menu ideas.
Say “waffle” in the U.S. and American consumers tend to think of one thing: that doughy, chewy disk that arises from the batter of a hotel iron or pops from the warm embrace of a toaster.
San Diego chef driven fast casual operates from touch screen tablet system.
These days, it’s not uncommon to see restaurant staff take orders on an iPad or guests swiping their credit cards on a tablet reader. Mobile technology can integrate various facets of an operation.
Canada Asian food chain Wok Box had employee lose weight on its meals.
Twenty-year-old Alec Vela and 22-year-old Emily Allworth, both employees in the foodservice industry, drastically turned their lives around. Vela and Allworth each recently lost about 50 pounds due to changes in their diet and exercise habits.