Major QSR brands roll out new salad dressings to improve flavor and health factors.
Menu Innovations
Parmesan, anchovies, and garlicky croutons. Chopped egg, avocado, and bacon. Tomato, balsamic, and Mozzarella. Great salads like the Caesar, Cobb, and Caprese come together in ways that make their sums greater than their parts. Today, as salad-centric fast-casual concepts proliferate, salads have...
New York City QSR fast casual brand develops innovative new salad menu item.
Menu Innovations
“Cardini is the one who created the original Caesar salad. So my thought was, how can I create a Caesar salad, which is loaded with saturated fat and the like, and make it healthy for The Little Beet? What I did was take chickpeas and I puréed them in a blender with roasted garlic and olive oil,...
Industry News
Marketing consultant and QSR columnist Denise Lee Yohn says that when it comes down to the nuts and bolts, brands are about what companies do and how they do it. In Yohn’s new e-book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, she considers different companies that...
Top QSR executives encourage healthy active lifestyles to best represent nutrition positions.
Executive Insights
In 2015, any company that wants a healthy bottom line has to think about healthy menu offerings. “Consumers’ definitions of health will continue to evolve, and descriptors like ‘fresh,’ ‘local,’ and ‘sustainable’ will lose their elitist associations and be insisted upon by all consumers, not just...
QSR salad innovation puts attention on new field greens and lettuce varieties.
Menu Innovations
It’s not easy being greens. Even though leafy vegetables—lettuces, spinach, cabbage, and more—are generally the soul of salads served in most American restaurants, the greens are often overshadowed by other ingredients—notably toppings and dressings—that serve to entice consumers. After all, salads...
QSR brands improve customer service hospitality skills to attract new guests.
Human Resources
Although the limited-service industry was built on the pillars of convenience and speed, the human factor is what sets brands apart. The front line of general managers, cashiers, and servers is where the customer’s experience begins and ends, and operators say that it can mean the difference...
QSR fast casual leader Chipotle to raise awareness of additives this Halloween.
Web Exclusive
This Halloween, Chipotle Mexican Grill hopes to scare up sales and raise public awareness for unnecessary food additives at the same time. Chipotle’s 2015 Boorito fundraiser, an annual Halloween tradition and Chipotle’s most popular, offers a discounted, $3 burrito item to customers who come into...
Industry News
Hoverboards might not be gliding down the streets, but “Back to the Future Day” has helped at least one quick serve float a special promotion. On October 21, all six Chicago locations of Toppers are selling large pizzas for $10.21 to recognize the auspicious date (10/21/15) to which Marty McFly and...
More than 2 million Americans have served in the wars in Iraq and Afghanistan, and as they return home, restaurant brands are realizing that this new generation of military veterans may make ideal franchisees.These partnerships are increasingly benefitting veterans looking for post-service employmen
Crises like inappropriate employee behavior could hurt a brand in the long run.
Ask any quick-serve operator who’s been through a crisis. He will be able to tell you the exact date, time, and day of the week the fate of his concept came under attack.
Quick service restaurants discount to attract new, price conscious customers.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy? A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu.
Top QSR burger brand Shake Shack had successful IPO stock offering.
When Shake Shack went public in January, its shares were priced at $21. The next morning, the stock began trading at $47 per share, and in May, the price peaked at nearly $97.
Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4.
QSR chains market to Millennial customers by selling restaurant story.
There’s a lot of buzz in almost every circle about the Millennial generation—those born between 1978 and 1995—and for good reason. They are spending money in a big way and, if you market to them right, they’ll spend it eating out.The numbers don’t lie.