QSR brand mascots give restaurants marketing tool for connecting with young generations.
Consumer Trends
The limited-service restaurant industry has a legacy of colorful mascots, from clowns to kings, walking hamburgers to cookies with faces, and cartoon bears to a certain Chihuahua with a penchant for Mexican fare. In its simplest application, a mascot can make a child’s birthday party more memorable...
QSR brands like pizza giant Papa Johns leverage marketing opportunity of football.
Web Exclusive
Suppose the foodservice industry created its own fantasy league. And just suppose the key players in that league were the nation’s 10 most popular sports: football, baseball, basketball, hockey, soccer, golf, tennis, motorsports, pro wrestling, and the martial arts. Take one guess which sport the...
Industry News
Zagat, the restaurant rating service, issued its first-ever report on the fast-casual industry this week, finding that the quality of the food—and the people responsible for the menu—was a top priority for fast-casual customers. The report found that a full 94 percent of consumers ranked food and...
Industry News
After years of speculation, McDonald’s is finally ditching its breakfast hours and rolling out all-day breakfast. The morning meal will be available throughout the day at all U.S. locations beginning October 6. McDonald’s franchisees approved all-day breakfast last week. The all-day breakfast menu...
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QSR brands celebrate important anniversaries with promotions and new campaigns.
Special Report
75: KFC’s Original Recipe Colonel Harland Sanders may have opened his original restaurant, Sanders Court & Café, in 1930, and the Kentucky Fried Chicken franchise may have formally launched in 1952. But the core of the company—the (literally) secret recipe that has driven KFC’s success—is the...
Industry News
As school starts back, the kids are finally out of the house. Unfortunately, this often means they—and their parents—are out of the restaurant too. The unscheduled spontaneity of summer is coming to an end, and with it, a lull in vacation splurges and midday family dining. As restaurants scramble...
QSR brands innovate with healthy and nutritious fats to improve menu.
Marc Halperin: Resident F&B Expert
Those of you old enough to remember the late 1980s will recall those dark days when “fat,” in virtually any form, was about the most reviled substance in America. It was worse than sugar. Worse than salt. Worse even than carbolic acid, quicksand, coal ash, or plutonium. Diet gurus, fitness buffs,...
Industry News
This article would start with “It’s that time of the year again,” but honestly, is it? Regardless of the fact that it is technically still summer, the heat has yet to stifle the outpouring of marketing campaigns for fall flavors, which seem to get increasingly elaborate every year. In the land of...
Quick service operators spend more in expenditures in stronger market environment.
Things are looking up for capital spending in the quick-service and fast-casual sectors.
Your playground is like a magnet. It attracts kids eager for fun and parents hungry for relaxation to your restaurant. Unfortunately, it is also a magnet for microorganisms, including those that contribute to foodborne illness.
Fast food brands discover restaurant design can affect customer behavior.
A study sponsored by CKE brand Hardee’s revealed a correlation between a restaurant’s interior design and its customers’ healthy dining habits.While the study, “Music & Light,” was conducted at Cornell University’s Food and Brand lab in Ithaca, New York, in 20
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.
QSR brands change price strategy to account for higher costs in restaurant industry.
Quickly rising labor costs are a major concern for quick-service operators these days as initiatives to accelerate minimum wage increases dominate the news.
QSR operators move operations systems to cloud based technology.
You would be hard pressed to find a quick-service operator who, when asked why they started their own business, answered by saying it was to become the CIO of the company.