Industry News
In June, the Dairy Queen system launched its biggest menu rollout in brand history with the new DQ Bakes! line of Hot Desserts à la Mode, Artisan-style Sandwiches, and Snack Melts. To match the occasion, the 75-year-old brand is now debuting its most extensive television advertising campaign yet to...
Industry News
Fresh off the news that it would begin serving breakfast all day long starting October 6, McDonald’s announced today that it will transition over the next decade to using only cage-free eggs for its U.S. and Canadian restaurants. The company purchases more than two billion eggs every year, and has...
Industry News
Although bee populations in the U.S. have faced unprecedented threats in recent years, honey production is up as more consumers and operators demand it. Compared with sugar, the syrupy sweetener has a health halo and according to the National Honey Board, 84 percent of operators said that customers...
QSR brands investing in social media might reconsider television advertising.
Denise Lee Yohn: QSR's Marketing Guru
Q: Given how prevalent and powerful social media seems to be these days, does it still make sense to advertise on TV? A:Broadcast mass-media advertising may seem anachronistic. Nielsen reports that 18–24-year-olds, the coveted target of many fast-food advertisers, are watching less television today...
Chief executive of popular QSR chain shares core business values.
Start to Finish: What Inspires Execs
When I was 21 years old, I bought a pizza shop in New Castle, Ontario, and immediately became obsessed and passionate about the food industry. I remember seeing the writing on the wall as the big names in pizza made their introduction into the Canadian market. I knew that my prosperous little shop...
Fast casual healthy eating brand grows with fresh and nutritious food.
Eleven years ago, Matthew Corrin could be found ducking into GNC stores to order smoothies on a regular basis. Even in a city as metropolitan as New York City, it was the only place he could find a healthy snack. A lot has changed in the past decade. In 2005, the then-23-year-old Corrin founded the...
QSR brand mascots give restaurants marketing tool for connecting with young generations.
Consumer Trends
The limited-service restaurant industry has a legacy of colorful mascots, from clowns to kings, walking hamburgers to cookies with faces, and cartoon bears to a certain Chihuahua with a penchant for Mexican fare. In its simplest application, a mascot can make a child’s birthday party more memorable...
QSR brands like pizza giant Papa Johns leverage marketing opportunity of football.
Web Exclusive
Suppose the foodservice industry created its own fantasy league. And just suppose the key players in that league were the nation’s 10 most popular sports: football, baseball, basketball, hockey, soccer, golf, tennis, motorsports, pro wrestling, and the martial arts. Take one guess which sport the...
QSR brands change price strategy to account for higher costs in restaurant industry.
Quickly rising labor costs are a major concern for quick-service operators these days as initiatives to accelerate minimum wage increases dominate the news.
Top upcoming QSR brands on verge of restaurant success.
Read the ProfilesBrowse the Big ChartSee The ContendersSegmentsBurgerSandwichSnackMexicanPizza/PastaChickenAsianSeafood The evolution of the limited-service restaurant industry continued in 2014, as traditional powerhouses faltered while fast casuals and other rising concepts asserted themselve
QSR leader McDonalds updates brand image and market strategy to stop sliding sales.
There’s one McDonald’s restructuring story that still hasn’t been told.I know it hasn’t been told, because it happens to be mine.While it might not seem that a rather silly, personal anecdote that’s more than half-a-century old can help in the complex restructuring of a
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.
QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.
QSR operators move operations systems to cloud based technology.
You would be hard pressed to find a quick-service operator who, when asked why they started their own business, answered by saying it was to become the CIO of the company.