Editor’s Note: This is the first in a series on pricing strategies within the quick-service restaurant industry. Recently, I went on a road trip across the Midwest, and on that trip I consumed more than my fair share of fast food.
As the only daypart with marked growth in the limited-service industry, the breakfast business is hot.
Chances are that when you hear the term “big data,” you think of Ph.D. candidates slaving over massive banks of computers—not restaurants.
Vegetables are no stranger to the limited-service industry, but have long been confined to the salad bowl and sandwich topping station.