Quick service brands develops creative video series for menu board.
Web Exclusive
Guests who walk into the Wetzel’s Pretzels store at Downtown Disney in Anaheim, California, will notice something different about the store. Its digital menuboards quickly switch from product photos and information to short animated films, not unlike the style of old Walt Disney shorts. All of the...
Dessert quick serve franchisee builds store into profitable venture through marketing.
Denise Lee Yohn: QSR's Marketing Guru
After working nearly 30 years in television syndication selling off-network reruns and first-run TV shows, Paul Danylik made a bold shift. He sought out a new career and a franchise to take on, knowing that comfort food was a good bet for long-term success. A longtime fan of Handel’s Ice Cream...
Quick service brands make impact on restaurant industry with big news events.
Special Report
It’s fair to say that 2014 has been as eventful a year for quick-service restaurants as the industry has seen in quite a while. Changing demographics and sharper competition have sparked a variety of innovations, but also exposed some weaknesses. And the unrelenting march of technology is changing...
New Jersey fast food restaurant offers sweet treats in casino location.
Emerging Concepts
As the executive pastry chef at the White House during George W. Bush’s second term, Thaddeus DuBois cooked for world leaders, dignitaries, celebrities, and political powerbrokers. Now the award-winning culinary artisan is dishing up tasty treats for the masses at the Borgata Baking Company located...
Quick service CEO Peter Cancro shares his motivation and passion for sandwich business.
Start to Finish: What Inspires Execs
After 39 years in the quick-serve industry, I still find it a privilege to do what I do. This is such a rewarding business for those who are willing to put in the time and the effort. I remember working at Mike’s Subs, the local sub shop on the Jersey Shore, when I was 14 years old. After about...
Legacy quick service restaurant brands develop new social media campaigns.
This summer, Canadian coffee chain Tim Hortons made quite the splash: The brand covered one of its Québec locations in blackout materials to promote its new dark roast coffee. Equipped with night-vision goggles, employees handed guests samples of the brew, and the action was all captured in two-...
Quick service restaurant operators sort through demands of outside interest organizations.
Consumer Trends
On July 1, 2013, the Center for Science in the Public Interest (CSPI), a nonprofit consumer advocate organization that conducts research on health and nutrition, issued a statement declaring the “worst restaurant meal in America.” The meal in question, it said, included 33 grams of trans fat, 19...
Fast food operators can innovate their chocolate menu items with tips from the egg cream.
Marc Halperin: Resident F&B Expert
For New Yorkers and nostalgists of a certain age, the term egg cream conjures a host of pleasant associations: hot summer afternoons, classic American drugstore soda fountains, and bygone youth. For the uninitiated, let’s get the basics out of the way: The classic egg cream contains neither eggs...
Quick service restaurants discount to attract new, price conscious customers.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy? A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu.
QSR packaging products add sustainability and creativity to new functional design.
Innovative. Customizable. Compostable. These were three of the trends that Lynn Dyer, president of the Foodservice Packaging Institute (FPI), expected to see from the QSR/FPI Foodservice Packaging Awards, which will be presented at FPI’s fall meeting in St.
Older QSR chains work on fresh marketing and store design to be young again.
At Zaxby’s annual convention in San Diego last April, there was plenty of celebration for the chicken-peddling chain, its franchisees, and vendors, highlighted by a private concert from country music superstar Tim McGraw.Amid the festive atmosphere, however, there was also much reflection.
QSR brands roll out new healthy menu items like nutritious salads.
It’s a rite of passage: In August, well before the actual fall season begins, limited-service brands—especially those among the coffee, doughnut, and bakery-café categories—trip over each other to be the first to market with all fashions of fall-themed goods, from apple-pie this to
Waffle menu development gives QSR operators new ingredient ideas for attracting customers.
A few years back, the Trouble Coffee and Coconut Club in San Francisco’s Outer Sunset neighborhood began selling slices of cinnamon toast for $4.
Top QSR burger brand Shake Shack had successful IPO stock offering.
When Shake Shack went public in January, its shares were priced at $21. The next morning, the stock began trading at $47 per share, and in May, the price peaked at nearly $97.